Webinars vs Direct Interactions: Which Gives More Utility?

Webinars vs Direct Interactions: Which Gives More Utility?

At some point, a sales manager would have to make an important choice between two alternatives to reach-out to his audience. These are between online webinar or direct sales meeting. Before we go in-depth, let’s see what puts webinars into the picture when we think about sales meetings. A sales manager always presents a simple math to his team: A number of appointments are proportional to the number of closures. If you increase the number…

Five Ways To Win Your Customers Over While You Upsell

Five Ways To Win Your Customers Over While You Upsell

There is a saying in Sales – That if you can get a customer to say yes once – it’s highly likely that he will say ‘Yes’ again. Most of the folks in sales are well aware of the term ‘upselling’, but for those who aren’t, it’s a sales strategy where a sales person will offer the buyer an opportunity to purchase related products/services to enhance the experience of the product. Let’s say you walk…

Call Me, Maybe?  How the Efficient Sales Process Can Help Overcome Cold Calling

Call Me, Maybe? How the Efficient Sales Process Can Help Overcome Cold Calling

There’s much noise in the marketing world today about how cold calling is dead. While cold calling is frequently considered an out-of-date practice, there’s a reason you missed the funeral. Cold calling is just as alive and well as it always was, but with a few twists. Let’s be honest with ourselves. We aren’t in the 90’s. You can’t just pick up the phone and call the business down the street and expect to work…

Types of Customers and How to Help Them

Types of Customers and How to Help Them

Understanding the customer types is one of the survival skills needed to succeed in the sales industry. The art of selling in the B2B industry is completely different from that of B2C. Selling requires more of an optimistic point of view as the person would be handling sales rejections on a daily basis. B2B involves selling services or components to professional buyers trained by their parent company to get the best possible deals! Earning a…

3 Targeted Promotions to Use for Increasing Sales Conversions

3 Targeted Promotions to Use for Increasing Sales Conversions

As business owners, we have to do everything possible to spread our message far and wide online. Sometimes you’re going to spread your message very broadly and hope to attract the attention of new potential customers. On the other hand, using targeted promotions is often considered the best way to consistently increase sales because you’re focusing on getting your message in front of people who would benefit from your products and services the most. Targeting…

Optimize your Results In Line With SLA’s By Using an Effective CRM Suite

Optimize your Results In Line With SLA’s By Using an Effective CRM Suite

SLA’s or Service Level Agreements are an undertaking or assurance of quality service between a service provider and a customer. SLAs are used in business settings for agreements with various industries such as Telecommunication, IT (Information Technology) and other Application Service Provider (ASP) firms. With an SLA, one can strengthen business relationship as it provides details of accountability, performance, and remuneration. With CRM systems, one can maintain and expand customer relationships by following the SLA….

Old Sales Tools To Bid Goodbye This Year

Old Sales Tools To Bid Goodbye This Year

Most of the people belonging to the baby boomer and generation X demographics would be right at home using Rolodexes, spreadsheets and a host of other tools for sales purposes. At the time, they were adequate in helping one perform sales effectively and efficiently. But in the present times, the same tools would appear prehistoric. Gone are the days when a salesperson used things like an appointment book or post-its for work. That old phone…

An Empty Sales Pipeline VS A Mismanaged One

An Empty Sales Pipeline VS A Mismanaged One

With a brand new year underway, I am sure you and your team have a lot of tasks to handle, and probably some new habits to work on as you stick to your resolutions. However, as you start on this New Year in all its glory, keep in mind one critical element you’re carrying over from last year: your sales pipeline. When it comes to salespersons, it is not just their physical health that needs…

How Kapture can help your sales team address their biggest CRM Pain Points

How Kapture can help your sales team address their biggest CRM Pain Points

Your sales team was not meant to tinker around with technology. They need to use their time doing the thing that they do best, which is converting leads, closing deals and making sales. They need to impact the numbers to actually reflect change. Without a proper user implementation, entire lead management systems can crumble, as your sales team struggles to find its way through highly cluttered and a counter-intuitive CRM systems. With the help of…

6 visible signs that you need a way better Sales CRM [INFOGRAPHIC]

6 visible signs that you need a way better Sales CRM [INFOGRAPHIC]

Building a scalable sales process is tough. There is no methodology, no diagrams and no expert opinion on how you should be actually selling your product. But, one thing is for sure that no matter what you sell, it has to be a team effort. In order to sell your product successfully, your sales team has to be on the same page. But, how do you identify that your sales process is in lined and…

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