Blurred Lines: How is CRM blending your sales and marketing operations?

Blurred Lines: How is CRM blending your sales and marketing operations?

Sales and marketing are two entities within an organization that didn’t always get along famously. When sales were disappointing, the marketing team blamed the sales force for its poor show. The sales team claimed that the marketing team set the prices too high and utilized a large chunk of the budget. More broadly, the sales department believed that marketers had no idea with what’s really going on with the customers, while the marketing department were…

3 methods to facilitate employee adoption of a CRM system

3 methods to facilitate employee adoption of a CRM system

What is a sales team without adequate support and resources? Just a team that cannot produce the desired results for you. If this is happening with your business, then now is the right time to expand and invest in better business implementation options. But let’s be practical. Professional development is pretty much a must in the context of modern businesses and competitive circumstances. Whether it is your sales team or any other department, adopting the correct…

Evaluation & Types of Customer Relationship Management Software

Evaluation & Types of Customer Relationship Management Software

In the modern world, the need for a CRM solution is felt by all companies. From small businesses to established organizations, CRM plays a vital role in ensuring the smooth functioning of any business and helps keep it updated. Customers are the core of every business and therefore keeping them satisfied and happy with the services that you provide is the need of the hour. Managing a better relationship with your customers will always boost your business as well as increases…

What are the 3 most important lessons of CRM?

What are the 3 most important lessons of CRM?

As a business tool, Customer Relationship Management (CRM) has always been in the eye of the storm. Although traditional systems can sometimes boast high performance values, the general results have not always been up to the mark. While the ROI gained from a CRM software service might vary widely, some things have and might still go terribly wrong with CRM systems in recent times. A lot of experts are divided on why most CRM software doesn’t…

How is data visualization an important support pillar for decision-making?

How is data visualization an important support pillar for decision-making?

The human brain is extremely versatile. However, it cannot process an exorbitant amount of information in a short time efficiently. This is the reason why conveying information in bite-sized pieces through the use of pictures and charts can be helpful. From a business perspective, extracting the most out of your available, historical customer information is required in order to make better decisions about your business and this can only be done through the effective use of…

How to Select the Right CRM Software For Your Business

How to Select the Right CRM Software For Your Business

As a business, you are always looking for different ways to improve your efficiency and help your team perform better. If the above statement resonates with you, then a customer relationship management (CRM) system is what you need.  Here are some important things that you should consider when choosing a CRM software service to help your business grow: Goals It is crucial that you gain an in-depth understanding of the problem that you are attempting to solve. Make sure that…

How does a CRM-based approach make distribution more efficient?

How does a CRM-based approach make distribution more efficient?

In today’s highly competitive world, distributors need to find a way to sustain their business with their wide customer base, ranging from retailers to wholesalers to suppliers, and sometimes even the end consumer. When information is highly accessible, customers can quickly research the current market players and choose one that not only provides value to their product needs, but also one that weighs heavy on the side of customer satisfaction. This means that a distribution company…

Understanding an Integrated CRM Software

Understanding an Integrated CRM Software

“Time is Gold”, but how often do we realize its real value? In the business world, time is not just gold but something beyond it. In the good old days, companies had no choice but to deal with bad CRM systems in order to maintain smooth functioning of their business. Why was CRM bad in the good old days? Earlier, CRM was a business support system that used to run on two different systems –…

Customer Relationship Management Software for Pharmaceutical Companies

Customer Relationship Management Software for Pharmaceutical Companies

Pharmaceutical companies need to manage and maintain their relationships with a wide customer base, which comprises of chemists, key opinion leaders, and hospitals and healthcare clinics. While doing that, they also need to track their patent expiration dates, pay attention to their drug pricing, and ensure that their products are complying with the health standards and regulations in place. Keeping tabs on each of these operations can usually become overwhelming, and traditional management methods may…

Looking for a CRM for small teams? Five facts that you would be thankful to know

Looking for a CRM for small teams? Five facts that you would be thankful to know

When you’re a small business looking to make a mark in the world by providing your customers with exceptional products and services, while not comprising on impeccable customer service, you need to organize your internal functions and keep them working without any glitches. Some of these functions include tracking down people who might be interested in your product, and letting them know that you exist and can provide value to them by catering to their…

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