How to Select the Right CRM Software For Your Business

How to Select the Right CRM Software For Your Business

As a business, you are always looking for different ways to improve your efficiency and help your team perform better. If the above statement resonates with you, then a customer relationship management (CRM) system is what you need.  Here are some important things that you should consider when choosing a CRM software service to help your business grow: Goals It is crucial that you gain an in-depth understanding of the problem that you are attempting to solve. Make sure that…

How does a CRM-based approach make distribution more efficient?

How does a CRM-based approach make distribution more efficient?

In today’s highly competitive world, distributors need to find a way to sustain their business with their wide customer base, ranging from retailers to wholesalers to suppliers, and sometimes even the end consumer. When information is highly accessible, customers can quickly research the current market players and choose one that not only provides value to their product needs, but also one that weighs heavy on the side of customer satisfaction. This means that a distribution company…

Understanding an Integrated CRM Software

Understanding an Integrated CRM Software

“Time is Gold”, but how often do we realize its real value? In the business world, time is not just gold but something beyond it. In the good old days, companies had no choice but to deal with bad CRM systems in order to maintain smooth functioning of their business. Why was CRM bad in the good old days? Earlier, CRM was a business support system that used to run on two different systems –…

Customer Relationship Management Software for Pharmaceutical Companies

Customer Relationship Management Software for Pharmaceutical Companies

Pharmaceutical companies need to manage and maintain their relationships with a wide customer base, which comprises of chemists, key opinion leaders, and hospitals and healthcare clinics. While doing that, they also need to track their patent expiration dates, pay attention to their drug pricing, and ensure that their products are complying with the health standards and regulations in place. Keeping tabs on each of these operations can usually become overwhelming, and traditional management methods may…

Looking for a CRM for small teams? Five facts that you would be thankful to know

Looking for a CRM for small teams? Five facts that you would be thankful to know

When you’re a small business looking to make a mark in the world by providing your customers with exceptional products and services, while not comprising on impeccable customer service, you need to organize your internal functions and keep them working without any glitches. Some of these functions include tracking down people who might be interested in your product, and letting them know that you exist and can provide value to them by catering to their…

How can CRM be applied for Indian circumstances?

How can CRM be applied for Indian circumstances?

In India, organisations spend more on acquiring customers than they do on retaining them. Hence, customer relationship management has become an emerging trend for businesses operating in such fiercely competitive circumstances. Many firms are now focusing on their relationships with their existing customers and are trying to retain them while increasing the number of new customers. In the country, the general notion is that ‘CRM software is for larger organizations’. However, as opposed to this prevailing notion, the applicability of…

Benefits of Customer Relationship Management Software

Benefits of Customer Relationship Management Software

Are you still running your business in an old-fashioned manner? Over the past few years, things from a business point of view seem to have changed a lot. Whether it is a small business or an established firm, every company wants to cater to their customers to the best of their potential. Since the market competition is too high, only a few companies can manage to sustain their position while others fail. So what have…

Should you draw-out your work flow? Four key benefits showing that you should

Should you draw-out your work flow? Four key benefits showing that you should

Modern day business techniques and trends are changing with every passing day. Some companies prefer managing their business with a Marketing Management CRM software, while some companies still prefer doing it the traditional way. Drawing out the work flow is something companies practice even today – the only thing that might have changed is the approach towards it. New techniques of preparing flowcharts and drawing out the workflow have been introduced, which makes the job much…

How to improve customer experience by maintaining good employee morale?

How to improve customer experience by maintaining good employee morale?

A business’ objective is to serve as many customers as they can, and do so while building mutually beneficial relationships. If the customer is happy dealing with the organization, then that means that they are content with the business representative – their sole interface with the organization. For a business to run efficiently and meet its objective, they must not only work hard to engage with their customers, but also their own employees, since they…

Healthcare: How can hospitals become more efficient with CRM integration?

Healthcare: How can hospitals become more efficient with CRM integration?

Healthcare institutions today are facing tremendous amounts of pressure to wade through the crowd and come out as the leading brand. The reasons for this situation can range from increased competition, obsolete programs, decreased foundation funding, insufficient marketing campaigns, disorganized customer database, etc. At the heart of every issue is the institution’s focus on the business, and on itself, to generate more leads and customers, and more sales. This approach has become grossly outdated as…

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