5 advantages of having a detailed and scripted sales protocol

5 advantages of having a detailed and scripted sales protocol

Do you believe to hear the whispers of an inner sales muse as you meet every new prospect? If your answer is in affirmative, you are probably dead wrong. According to research, a new prospect cannot be readily measured and categorized. They come with individual requirements and experiences that are hard to be quantified. Moreover, your clients could take your intuitive approach for carelessness or lack of respect. With this in mind, most organizations carry…

How much do you cover under your CRM Umbrella?

How much do you cover under your CRM Umbrella?

So you have decided that it’s high time that you implement CRM software into your daily process. But you just haven’t decided on how many licenses to purchase or which team to be allowed to work on a CRM. Many small and medium scale organizations face this problem. We completely understand that these companies aren’t miserly or measly. These organizations are facing a simple financial dilemma; either buying a complete licensing package or pass-on those…

Implement customized CRM software to suit your business model

Implement customized CRM software to suit your business model

As per the basic human impulse, all products and services could instantly attract attention through these two appeals – maximum utility and lesser price. Even as both of these appear to be opposite ends of the product spectrum, they appeal to the same part of human reasoning – To get maximum value for a spend amount. As these have been solidified and strengthened through passing generations, most marketers and product developers have tried to make…

Five essential SMB business tools required to help your Business Succeed

Five essential SMB business tools required to help your Business Succeed

Nothing gets in the way of success like outdated tools and protocols. When the competitor gets a foot ahead, bad practices take you a yard behind. The modern businesses need to be constantly connected and communicating with their colleagues, while managing complete information on their own side of the table. Most business have got accustomed to use multiple business tools for connecting and engaging with audience. This requires a lot more than common communication APIs…

How adapting CRM Software could turn into your Competitive Edge?

How adapting CRM Software could turn into your Competitive Edge?

When a new technology comes along, there are demonstrably three kinds of attitudes – there are early adopters, medium opportunists and the third variety of latent adopter. The ready adopter mostly consists of technology enthusiasts; the mid-scale carries smarter customers who go with winning technology, and the third section usually claims that they are satisfied with the current situation and refuses to adapt to the evolving business environment. The cloud-based CRM technology is currently going…

How can CRM play a role in the application of business intelligence

How can CRM play a role in the application of business intelligence

Business intelligence (BI) is extremely important for an organization to develop business strategies and make well-informed decisions. BI is primarily obtained by analyzing the data obtained from both the industrial as well as the customer activities, giving the business a complete overview of how the surroundings look like currently, and how it may change in the future. With the evolution of technology and social media, businesses are finding it hard to keep up with the…

3 reasons why you need to switch from spreadsheets to CRM software

3 reasons why you need to switch from spreadsheets to CRM software

Spreadsheets are currently utilized by businesses and organizations to record and store information about their leads, prospects and customers. This practice was introduced due to the requirement of quick and easy access to a large volume of data without needing to browse through thousands of physical documents. Although spreadsheets had a lot of advantages over referring to hard copies of customer data, enquiries, and orders, they are rapidly moving into obsolescence with the advent of…

How a CRM based distribution system combats new FMCG challenges

How a CRM based distribution system combats new FMCG challenges

An FMCG organization needs constant supply point of stocks to all points of retail. This means that your products need to be appeasing for both your customer eyes and taste buds. This means that you are trying to provide the most gastronomically appeasing product at the best price and latest manufacturing dates. All these are hard to achieve through a traditional process manufacturing supply. In-order to meet these challenges, you need to have a CRM-based…

CRM tools for business : The right integrations can boost performance

CRM tools for business : The right integrations can boost performance

Every business aims to acquire and retain more customers and increase the revenue. This requires the top management to make informed decisions, which in turn requires them to adopt and implement an effective data management program that can collect the wide range of data types and store it in a substantial database. Many modern companies are still using traditional methods of data management, wherein the information is entered in physical copies and stored in obscure…

The Basics of Selecting the Right CRM Software for Small Businesses

The Basics of Selecting the Right CRM Software for Small Businesses

The importance of CRM software is felt by almost every business today. Keeping the modern market trends and their competitors in mind, a company has to make every possible attempt to manage a successful and flawless business. CRM has made life easy for many businesses. Whether it is a small business or a large organization, customer relationship management software is a tested and proven solution for better and efficient business management. You can find a…

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