CRM tools for business – Measure and monitor the right performance metrics

CRM tools for business – Measure and monitor the right performance metrics

Today, the only way to improve your business is to measure the right business metrics. Here, comprehensive business tools such as a CRM help you evaluate and iterate on right performance factors. With digital economy and offline market being constantly fluctuating, every business needs to find their relevant performance metrics for long-term improvement. With access to the right metrics, you can improve your business with long-term sustainability. Why you need to Choose Right Performance Metrics…

CRM Pipeline Management: Start defining and dictating your prospects journey towards conversion?

CRM Pipeline Management: Start defining and dictating your prospects journey towards conversion?

Whether it’s Nike or Apple, all successful businesses have created long-standing customer relationships. But, if you are still developing and engaging with your customer-base, a CRM-based pipeline management can guide you in the the right way. Rather than just being a lead to conversion pipeline, CRM pipeline manages every stage of your prospect’s journey – from initial lead enquiry to final customer retention and referrals. Through dictating every part of customer journey, you can nourish…

Six Mistakes IT managers make while purchasing a CRM Software

Six Mistakes IT managers make while purchasing a CRM Software

Characteristically, IT managers easily get confused while trying to choose a CRM software. As an organization-wide and long-term utility investment, one cannot afford to make a potential mistake while choosing a CRM software. According to a research, almost 27% of employers’ are overwhelmed due to work load. Here, it forms the ideal grounds for often making strategic mistakes. As these mistakes are natural, most IT managers are vulnerable to wrong decision making. Even with due…

How project management platform delivers freedom and versatility

How project management platform delivers freedom and versatility

Under the loosing significance of freelance work portals, all organizations are looking to create customized project management platforms. Last week, the leading freelancing portal Up work increased their rate cuts by 20%. In the coming days, multiple competitor/parallel websites are likely to follow a path of increased rate cuts. When considering the already questionably low rates in these portals, further rate cuts will challenge them as sustainable employment resource. This will further make it harder…

How To Decrease Your Bounce Rate Of Leads By 50%?

How To Decrease Your Bounce Rate Of Leads By 50%?

Leads are often short messages. Usually, they are just a single instance of contact, where a prospect reaches you for a quote or inquires about your service. In most situations, the lead doesn’t call back or leave behind any actionable contact information. This doesn’t allow long-form conversations that can bring about sales conversions. Here, you can assume that your perspective lead has bounced. For some businesses, almost up to 70% of incoming leads get bounced…

Five Myths Concerning Business CRM Debunked

Five Myths Concerning Business CRM Debunked

Under stringent competition, businesses need to adapt the latest and most impactful technology. In certain situations, businesses can also become overzealous about being the earliest adaptors of technology.  This has created a demand for technological innovations, which can easily get misplaced with wrong providers. And resultantly, businesses are becoming increasingly apprehensive about investing in new technology. With facts in place, this rings true with buying Cloud-based CRM software too. Here are five myths concerning business CRM…

5 advantages of having a detailed and scripted sales protocol

5 advantages of having a detailed and scripted sales protocol

Do you believe to hear the whispers of an inner sales muse as you meet every new prospect? If your answer is in affirmative, you are probably dead wrong. According to research, a new prospect cannot be readily measured and categorized. They come with individual requirements and experiences that are hard to be quantified. Moreover, your clients could take your intuitive approach for carelessness or lack of respect. With this in mind, most organizations carry…

How much do you cover under your CRM Umbrella?

How much do you cover under your CRM Umbrella?

So you have decided that it’s high time that you implement CRM software into your daily process. But you just haven’t decided on how many licenses to purchase or which team to be allowed to work on a CRM. Many small and medium scale organizations face this problem. We completely understand that these companies aren’t miserly or measly. These organizations are facing a simple financial dilemma; either buying a complete licensing package or pass-on those…

Implement customized CRM software to suit your business model

Implement customized CRM software to suit your business model

As per the basic human impulse, all products and services could instantly attract attention through these two appeals – maximum utility and lesser price. Even as both of these appear to be opposite ends of the product spectrum, they appeal to the same part of human reasoning – To get maximum value for a spend amount. As these have been solidified and strengthened through passing generations, most marketers and product developers have tried to make…

Five Essential SMB Business Tools Required To Help Your Business Succeed

Five Essential SMB Business Tools Required To Help Your Business Succeed

Nothing gets in the way of success like outdated tools and protocols. When the competitor gets a foot ahead, bad practices take you a yard behind. The modern businesses need to be constantly connected and communicating with their colleagues while managing complete information on their own side of the table. Most businesses have got accustomed to using multiple business tools for connecting and engaging with the audience. This requires a lot more than common communication…

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