CRM Software for Hospitality: How hospitality business can beat Airbnb model

CRM Software for Hospitality: How hospitality business can beat Airbnb model

The hospitality industry has always been accommodating changes’ in the way of doing business. But in the recent years, it has been a complete change-over. With the entry of industry-changing services such as ‘Airbnb’, the hospitality service providers have been forced to re-evaluate their mode of operandi. The ‘Airbnb’ alone caters to around 150 million users who can browse and choose from any one of the 4 million verified Airbnb listings. In order to survive…

Know how to get repeat bookings to your hotel

Know how to get repeat bookings to your hotel

Imagine this: You have to travel to another city on short notice on a work-related tour. Since your company was unable to arrange for your accommodation at the last minute, you decide to handle it yourself. You browse through a few hotels on your mobile phone and see a couple of options that fit your bill. You then decide to book online, but before that, you have some questions regarding their payment options and facilities….

How the right investment can fuel digital transformation

How the right investment can fuel digital transformation

Your customers are online. Are you online? In the digital era, when everybody is online the question arises if you have a concrete presence in the digital space. Whether you are taking enough and right kind of measures to break the clutter and stand out in the chaotic world. The digital platform provides umpteen number of opportunities to showcase your presence and build a successful business profile for your brand. But, the other side of…

Role Of CRM in Healthcare Services

Role Of CRM in Healthcare Services

In the present setting of hyper-competitive environment, the survival of any business hinges on its ability to handle the competition while keeping track of the latest technological trends relevant to its operations and utilizing them effectively with the aim of becoming a profitable venture. As such, the healthcare industry is not insulated from the changing trends. Healthcare firms work on the principle of providing better customer services. This depends on how they manage the relationship…

“BANKING” ON CRM

“BANKING” ON CRM

As in any service-based industry such as marketing, logistics etc., CRM software is an essential management tool for the banking sector. An effective CRM requires a strong coordination between the IT and marketing departments and enhances the performance of the banking industry across different parameters such as customer acquisition, lead conversion and customer retention. Today, CRM is much more than a mere technological implementation. It is a business strategy that helps identify and target a…

Insight into the Logistics Industry: CRM software for Transporters

Insight into the Logistics Industry: CRM software for Transporters

Managing customer relationships is synonymous with running a successful business, and hence the increasing demand for IT management systems. Customer Relationship Management (CRM) is a software, which not only proves to be vital for functioning of the organization, but it helps in learning about the nature and behavior of the customers which is necessary in assisting or trading with customers. What is the significance of CRM? Expanding a business needs skills, relationships and knowledge. When…

How to Create a Kickass Landing Page that Converts: The Anatomy

How to Create a Kickass Landing Page that Converts: The Anatomy

A relevant landing page that speaks to your prospects can help in converting your viewers into loyal consumers. Making the best use of your landing page is essential especially to boost your business’s growth and build your brand. However, with many businesses online, the users are becoming pickier. If you want to flourish selling online, you have to convince the visitors at the landing page to take the “Purchase” action. In order to do that…

5 Sales Lessons to Learn from Game of Thrones: The Sales Tale

5 Sales Lessons to Learn from Game of Thrones: The Sales Tale

From small sized businesses to enterprises, sales have always been the backbone of businesses. Whether it’s B2B or B2C, sales and marketing lessons have always come handy to serve the large area of the potential prospects. In order to cater every industry, sales panel has to come up with efficacious strategies that perfectly illustrate the motive and root strong relationships with potential customers. To make this phenomenon applicable, here are 5 excellent tips that we…

Technology, People and Process : The PowerPuff Girls of CRM Integration

Technology, People and Process : The PowerPuff Girls of CRM Integration

Let us take a walk down the memory lane; backin the nineties remember the cartoon that redefined girl power in all its glory, “The Powerpuff Girls.”What began with creating a perfect girl with a mixture of sugar, spice and everything nice; evolved into three super girls, courtesy; the mysterious “Chemical X.”While, Blossom, Bubbles and Buttercup combine their powers to fight crime and the forces of evil; your CRM needs Technology, People and Process to stay…

Your financial ERP is GST ready, is your CRM?

Your financial ERP is GST ready, is your CRM?

The financial backend of your business is getting remodeled by GST implementation and the revamp has begun. From Small businesses to MNCs, all the indirect taxation structures are changing and so is the technical backend supporting this structure. With all ERPs releasing their GST-ready version, it is time to question what should you look for in the new ERP and another important question: ‘Is your CRM too ready for GST?’ What changes are required on…

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