Benefits and hardships of simultaneously running multiple campaigns

Benefits and hardships of simultaneously running multiple campaigns

Campaigns are a very important part of a marketing strategy. They are capable of attracting the target audience and making a long-lasting, high-impact impression on them. It is often considered by business experts to be the best way to interact with customers and get the organization to ‘stand out in the crowd’ amongst its growing number of competitors. Multitasking is an amazing talent, and it works well in business too. Effective marketing is a result of multitasking on various active campaigns….

Realtor Lead Management: How CRM helps you handle large volume leads?

Realtor Lead Management: How CRM helps you handle large volume leads?

Are you prepared to face an overwhelming volume of leads? It’s a problem that many realtors would love to have. But in reality, even if you have a large volume of leads pouring in from different channels, a very small percentage of them are prospective leads that would actually end up with a closed transaction. In such scenarios, you would be glad to have a way to narrow down the serious customers and not spend much time dealing with the…

How to drive modern business relationships through offline campaigns

How to drive modern business relationships through offline campaigns

Companies today have extremely impersonal relationships with their customers. With the advent of the Internet, although people can now easily connect with other individuals located thousands of miles away, their interactions are disconnected and empty. Businesses, in the modern context, cannot thrive on such detached and fickle relationships, and to create the right business image, they must come up with ways to keep their customers engaged and loyal. With an unending line of competitors ready…

How to track multiple campaign metrics through CRM software

How to track multiple campaign metrics through CRM software

Every company runs marketing campaigns to promote their products and services to their prospective customers. Most campaigns today have integrated a CRM marketing software into its fold to centralize and manage the incoming customer data. This information can be name, age, address, or any other form of data that is useful for the company to track. Generally, the chief purpose of creating a CRM-based marketing campaign is to align your CRM tools with your campaign…

How to create and follow-through with a Social CRM strategy?

How to create and follow-through with a Social CRM strategy?

About a decade and a half ago, customer interaction was limited to communication channels like mail, call centers, and company website visits. As technology became more developed and accessible, people started mass migrating to media platforms where they could easily and quickly interact with each other – it was given a blanket term of “social networking sites”. By adopting these platforms, customers were no longer restrained to engaging with businesses through an impersonal dialogue. On…

CRM For Customer Acquisition – 5 ways to attract and keep your customer

CRM For Customer Acquisition – 5 ways to attract and keep your customer

Are you still holding on to old-school advertising to lure customers? Do you think you can survive the modern day competition or steer any attention with it? CRM-centric integrated approach works like a pied piper for the customers of an organisation. CRM integration is all about allowing your company’s website and CRM to function together seamlessly. Instead of using CRM simply as a database of the customer information, this integration encourages the CRM to automatically…

How CRM integrated mailer campaigns provide best results

How CRM integrated mailer campaigns provide best results

For a company to become a successful brand, it needs to prioritize its operations to focus on serving existing leads and customers rather than allocating resources to generate new ones. The process of devising such a customer strategy, planning and implementing marketing campaigns, and finally reporting and analyzing the results is referred to as end-to-end marketing, and it is an important element that greatly affects the company. An important step in end-to-end marketing is designing…

CRM Marketing segmentation: start rescuing leads buried deep in sales funnel

CRM Marketing segmentation: start rescuing leads buried deep in sales funnel

Have you ever had the record of a potential lead disappear or become lost under piles of information? With no convenient way to look up a customer record and verify that the lead has been closed, many sales representatives may not get a proper chance to follow up and may eventually cause a loss of business for the company. This mainly occurs when a company follows old-school traditions and practices, and has failed to centralize…

Awaken force of marketing Automation: How to be present where it matters?

Awaken force of marketing Automation: How to be present where it matters?

Marketing is one of the most important departments in an organization. It is the marketing department that gets you leads of your prospective clients. Nowadays, aggressive marketing campaigns are executed and multiple marketing campaigns are run at the same time, so it becomes difficult for the marketing department to manage all the campaigns at the same time. It is a task in itself to keep in track with the time line of all the marketing…

Four ways to measure effectiveness of e-mail marketing campaigns

Four ways to measure effectiveness of e-mail marketing campaigns

Marketing is one of the major aspects of business. The marketing department is responsible for lead generation. If you are from the marketing department, then you might be able to understand how important email marketing is for a business. It is one of the most effective forms of marketing. Email marketing is basically sending emails with details of your products to thousands of people at a time. There are many trends of email marketing which…

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