How are offline campaigns the biggest assets in modern business relationships?

How are offline campaigns the biggest assets in modern business relationships?

Companies today have extremely impersonal relationships with their customers. With the advent of the Internet, although people can now easily connect with other individuals located thousands of miles away, their interactions are disconnected and empty. Businesses, in the modern context, cannot thrive on such detached and fickle relationships, and to create the right business image, they must come up with ways to keep their customers engaged and loyal. With an unending line of competitors ready…

How to track multiple campaign metrics through CRM software

How to track multiple campaign metrics through CRM software

  Every company runs marketing campaigns to promote their products and services to their prospective customers. Most campaigns today have integrated a CRM marketing software into its fold to centralize and manage the incoming customer data. This information can be name, age, address, or any other form of data that is useful for the company to track. Generally, the chief purpose of creating a CRM-based marketing campaign is to align your CRM tools with your…

How to create and follow-through with a Social CRM strategy?

How to create and follow-through with a Social CRM strategy?

About a decade and a half ago, customer interaction was limited to communication channels like mail, call centers, and company website visits. As technology became more developed and accessible, people started mass migrating to media platforms where they could easily and quickly interact with each other – it was given a blanket term of “social networking sites”. By adopting these platforms, customers were no longer restrained to engaging with businesses through an impersonal dialogue. On…

Five CRM-centric integrated approaches that attract and keep your customer

Five CRM-centric integrated approaches that attract and keep your customer

Are you still holding on to old-school advertising to lure customers? Do you think you can survive the modern day competition or steer any attention with it? CRM-centric integrated approach works like a pied piper for the customers of an organisation. CRM integration is all about allowing your company’s website and CRM to function together seamlessly. Instead of using CRM simply as a database of the customer information, this integration encourages the CRM to automatically…

End-to-End Marketing: How CRM Mailer Campaigns Provide Better Results

End-to-End Marketing: How CRM Mailer Campaigns Provide Better Results

For a company to become a successful brand, it needs to prioritize its operations to focus on serving existing leads and customers rather than allocating resources to generate new ones. The process of devising such a customer strategy, planning and implementing marketing campaigns, and finally reporting and analyzing the results is referred to as end-to-end marketing, and it is an important element that greatly affects the company. An important step in end-to-end marketing is designing…

Worried your leads are buried too deep? Now discover new prospects through CRM Marketing

Worried your leads are buried too deep? Now discover new prospects through CRM Marketing

Have you ever had the record of a potential lead disappear or become lost under piles of information? With no convenient way to look up a customer record and verify that the lead has been closed, many sales representatives may not get a proper chance to follow up and may eventually cause a loss of business for the company. This mainly occurs when a company follows old-school traditions and practices, and has failed to centralize…

Awaken force of marketing Automation: How to be present where it matters?

Awaken force of marketing Automation: How to be present where it matters?

Marketing is one of the most important departments in an organization. It is the marketing department that gets you leads of your prospective clients. Nowadays, aggressive marketing campaigns are executed and multiple marketing campaigns are run at the same time, so it becomes difficult for the marketing department to manage all the campaigns at the same time. It is a task in itself to keep in track with the time line of all the marketing…

Kapture CRM integrates E-mail marketing with premium analytics: How achieving audience connection is only 1st step?

Kapture CRM integrates E-mail marketing with premium analytics: How achieving audience connection is only 1st step?

  Marketing is one of the major aspects of business. The marketing department is responsible for lead generation. If you are from the marketing department, then you might be able to understand how important email marketing is for a business. It is one of the most effective forms of marketing. Email marketing is basically sending emails with details of your products to thousands of people at a time. There are many trends of email marketing…

Art of getting paid on time: How to use your CRM software to build marketing?

Art of getting paid on time: How to use your CRM software to build marketing?

Your business needs a marketing plan and strategy and CRM can essentially be one of the most powerful tools in your marketing set as well. If you want to know what the art of getting paid on time is then, in simple words, it all revolves around knowing your customers, giving them what they want and ensuring they are happy customers eventually. The system helps you create a picture of your clients based on their…

How to utilize marketing automation for everyday business decisions?

How to utilize marketing automation for everyday business decisions?

 In this modern business era, all the decisions are intended towards business growth. Whereas in olden days, the entire business process was based on one important decision. Hence making it difficult to change that decision all of a sudden. Decision making process in any business involves various factors like: . Lead handling . Marketing . Sales . Customer relationship Taking marketing section of a business into consideration, it is one of the toughest part of…

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