Five Substantial Marketing Automation ROI Metrics

Five Substantial Marketing Automation ROI Metrics

Today, the term ‘marketing automation’ has become the most frequently buzzword in marketing. It’s also an indispensable part of marketing jargon. In this situation, businesses need realistic and practical ways to evaluate and track marketing automation ROI. Here, we consider five substantial factors that could determine your marketing automation performance. Achieving Call objectives With marketing automation, you can track the progress of each call along its process pipeline. Here, each of your call gets recorded for…

Old-school marketing practices made obsolete by CRM software

Old-school marketing practices made obsolete by CRM software

When you have a radically new approach or software, it could significantly change the existing practices. Marketing automation combines a significantly new approach and software automation to create a new way of managing prospects. Having a CRM marketing automation means that your marketing efforts are as efficient as one among the top 5% of business and enterprises. It also means that you have a tight and concurrent marketing strategy. Whether you are a B2B or…

Five ways your brand will benefit by implementing social CRM?

Today, all brands and businesses strive to build rock-solid social media profiles. Most companies have dedicated teams to manage their social presence, and their job is to keep social media buzzing with activities. Having the right people equipped with right tools greatly increases the reach and appeal of your efforts. Here are five ways in which a social CRM can be beneficial for your business. Increase your social Media Interactions During last couple of years,…

How can marketing automation improve your lead Conversion?

How can marketing automation improve your lead Conversion?

Every business knows that acquiring leads is only a part of the equation. Afterwards, the lead needs to be kept warm and converted into a buying customer. Most businesses keep losing around 93% of their initial leads at various stages of their conversion channel. In light of this fact, automation has become the guiding compass towards achieving higher conversion rate. You can find automation strategies in all successful organizations guiding their daily operations. In this…

3 Proofs that will make you integrate Social CRM Platform

3 Proofs that will make you integrate Social CRM Platform

Most businessmen are skeptical in nature. With the dangling of multiple bogus products and shady deals, any new technology or modifications are viewed with a high degree of skepticism. Be it persuasion or convincing, most businesses wait for long before adopting a new technology. Often a business needs undeniable proofs that allow businesses to make the right decision. Rather than data, businessmen often tend to play favor to arguments depending on data, which makes them…

7 ways to Attract and Win-over marginally interested Prospects

7 ways to Attract and Win-over marginally interested Prospects

For any business, marketing to new customers is akin to view and aim at an archery aim board.  At the center of it, you could have a tiny aim with prospects you can instantly convert. With the gradual transformation of outer layers, the volume of customer increases and your opportunity of conversion decreases incrementally. Most Customers Require Serious Convincing While viewing your central circle of archery, your most important customers are least likely to purchase…

How to improve your Search marketing through CRM?

How to improve your Search marketing through CRM?

For any enterprise, turning online is only a natural decision. Researchers have found that almost 60% of small businesses acquire their inquiry through online channels. Even as you can take to multiple channels to obtain the requisite leads, the search medium offers unique benefits. For starters, these are prospects who are naturally interested in your products. These are also one of the most cost-effective modes of search marketing. Search is about Visitors, CRM Manages Visitors…

How to Craft marketing messages that your prospects would Love?

How to Craft marketing messages that your prospects would Love?

A modern day business carries the capability to reach a bigger audience than ever before. On the down-side, the same audience is ever more skeptic about what you are attempting to sell them. In this circumstance, direct sales approach has inherent limitations in reaching and convincing your prospects. While direct person-to-person sales communications are critical, it certainly isn’t the best way to initially approach customers. Today’s mass marketing strategies advocate turn-key events like never before. …

Permission Engagement: How to Overcome Entry Barrier for modern customer engagement?

Permission Engagement: How to Overcome Entry Barrier for modern customer engagement?

Let’s consider a figurine in a super-market; It just cries-out ‘Buy-me, Buy-me’ each time anyone passes nearby. People get startled and eventually start to walk around the idol. Now consider another figurine that surprises passerby with an interesting message. Which dolls are going to get sold-out and which one gets dusted in the warehouse? Today marketing is facing a very similar scenario In the modern environment your customers are constantly under a bombardment of sales…

How does CRM gamification help in driving customer engagement?

How does CRM gamification help in driving customer engagement?

Gamification is the application of game techniques in non-gaming environments to effect continuous improvement. In the context of a business application, gamification aims to improve employee as well as customer engagement. The fundamental concept behind gamification is that it works on the human need for competitiveness and makes an individual want to constantly improve themselves and excel at their activities, and do so in an enjoyable manner. Gamification guides the individual on a desired path by motivating them…

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