5 steps to get back your cold leads by using marketing CRM

5 steps to get back your cold leads by using marketing CRM

Cold Leads aren’t dead. But they definitely need some defibrillation to start responding again. Ok, let me explain. Today marketing and lead acquisition is costlier than ever. Almost 20% more costly. In this situation, having fresh leads means that you need to constantly re-invest in your marketing budget. Meanwhile, the same expenditures are able to procure a lesser number of leads. In this situation, a CRM platform enables you to nurture and revive your cold…

Marketing lessons to take from Rajinikanth’s Kabali

Marketing lessons to take from Rajinikanth’s Kabali

Superstar Rajinikanth’s Movie Kabali has taken over the populous imagination and theater screens spread across the country. Once again the time has come for India’s favorite superhero to perform his unbelievable feats and puff away the troubles around him. Much more than unbelievable feats and powers of Rajini Sir, we can learn and absorb something from him. It turns out that we could learn a lot. In this article, we will be discussing about being…

5 ways CRM integrated marketing can return your lost prospects

5 ways CRM integrated marketing can return your lost prospects

All businesses and marketers go through the moment of dark realization that their marketing isn’t delivering the desired returns. You could be simply watching your hard-earned prospects showing no potential interest in your offering. From the marketing perspective, this simply means that you would have low chances and high difficulty in converting those leads. For maximizing your lead to customer conversion ratio, you should be able to establish recurring business interactions. This needs bringing back…

Increase your marketing ROI with CRM integration and tracking

Increase your marketing ROI with CRM integration and tracking

All businesses want to run razor sharp campaigns that become the envy of their competitors. By their very nature, marketing campaigns provide consistently inconsistent results. One month, you would be having a deluge of prospects. And the very next month, you could be frantically trying to figure out what went wrong. In this scenario, Campaign integration and Tracking can incrementally improve your chances of attaining consistent success and raise your respective ROI. Rather than just…

5 ways to shorten your sales cycle with marketing automation tools

5 ways to shorten your sales cycle with marketing automation tools

Lead received. Prospect impressed. Sales cycle completed. This idea of perfect lead to a sales conversion cycle is rarely realized. Usually, most businesses are dealing with undecided prospects, unclear sales pitches and limited facility for customer engagement. Marketing automation system enables businesses to shorten its sales cycle. It begins by recognizing and nourishing leads that are likely to close deals. This allows you to qualify and convert prospects within a significantly lesser number of steps….

Five Critical CRM Marketing Automation Features And Its Utility

Five Critical CRM Marketing Automation Features And Its Utility

Today, every business needs to be reached and appeal to a larger and wider customer base than ever. Moreover, each and every perspective customer requires more customized solutions than ever… Most businesses struggle to keep track or meet these rising customer expectations or volume. By combining a string of CRM marketing automation features, you can create a customized way of running your business. CRM marketing automation explores a new way of customer-oriented way to manage…

Marketing automation tools can increase your engagement rate by 83%?

Marketing automation tools can increase your engagement rate by 83%?

In a fast-paced marketing world, one should have the ability to focus and multi-task simultaneously. Sounds like a headache. Doesn’t it? With a marketing automation CRM, you can combine and manage multiple marketing challenges. In other words, it enables you to attend individual queries and handle marketing duties in a single platform. Marketing Automation Protocols improves your Prospect engagement and more… As per a focus group study, engaged prospects, generate 23% more revenue and creates…

CRM in Realtor Marketing: How focused penetration gets you optimal results

CRM in Realtor Marketing: How focused penetration gets you optimal results

All marketers in Realty Industry have a common complaint – its complex and have too many variables. This translates into making hard marketing decisions on a daily basis. In order to achieve right penetration with realtor marketing, you need to find the focus and balance between seemingly conflicting opportunities. This could be realized through CRM Software. If you want to use real estate CRM optimally, you need to first understand the real estate industry and…

Marketing Automation Software: Concept and Practical Benefits

Marketing Automation Software: Concept and Practical Benefits

In B2B SaaS Industry, marketing automation has become the most popular buzzword. It has also grown to have numerous meanings, literally covering indefinite number of concepts under the term. Some marketers are known to go way beyond explaining the term ‘marketing automation software’, attaching general commonality and numerous benefits to be associated with the software. Sometimes, marketing automation software could be claimed to boost your ROI through the roof. It can also be termed to ensure that…

How social CRM benefits your contact building efforts

How social CRM benefits your contact building efforts

Today, list building is considered an essential life-skill for businesses. Whether you just have a list of random leads or definite list of prospects, building a list of possible customers give a sense of direction to your business. At the same time, list building is just a primary step towards customer acquisition. In-order to fulfill its potential, you need to further connect and engage with the selected audience. A social CRM tool allows you to…

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