The Non-advertised benefits of marketing automation that may take you by surprise

The Non-advertised benefits of marketing automation that may take you by surprise

Subconsciously, the word automation carries a baggage of association in terms of laziness and lack of control. In reality, automation isn’t just an absurd way of handing over the steering of your business to some brand new computing system. Business automation benefits you by enabling a more effective and productive way of handling your daily activities. It helps you by bringing together multiple facets of your sales funnel that eliminates steps that could otherwise cost…

How to create Organizational Culture that Fosters Faster Business Growth?

How to create Organizational Culture that Fosters Faster Business Growth?

When you are trying to achieve faster business growth, you might first want to focus on picking and splicing the low lying fruits. In this direction, having to improve your internal organizational culture is one of the juiciest and easiest pick among different options. Well, now let’s examine this claim. While investing heavily on advertising and sales team is a certain option, it also attracts higher risks of failures. In this situation, improving your organizational…

Why does your business need a distribution management platform?

Why does your business need a distribution management platform?

The term distribution management platform could seemingly sound confusing or exaggerated at the first glance. So, let’s define what it entails. A distribution management platform is conceived to stimulate and manage your entire stock flow and processes throughout your retailer-distributor network. But then, why it’s so important? In case you are a distributor or wholesaler, your profit margins are essentially dependent on the turnover of your collective goods. In simple words, the more you sell,…

How Marketing Automation Platform generates Higher Traffic and ROI?

How Marketing Automation Platform generates Higher Traffic and ROI?

In their basic instinct, small businesses seek immediate ROI. Unlike a global brand, an SMB can’t afford a long gestation period before an investment will show its impact on the balance sheet. For this reason, you may be doubtful about the right time to invest in a marketing automation solution. As the name indicates, you may be required to automate your marketing process only if you have enough incoming traffic. But marketing automation isn’t just…

September SaaS Updates: Improved daily route planner, customer tagging and much more

September SaaS Updates: Improved daily route planner, customer tagging and much more

As a CRM enterprise, our chief objective is to bring our clients and their customers closer and connected to each other. A higher level of customer interactions mean better product exposure, sales, retail network and better product positioning. There are certain Industries and verticals that necessities more frequent and direct customer interactions/communications. The kapture CRM daily route planner and associated customer tagging is conceived to make it easier for you to manage your network of…

How to determine and improve the CX of your business?

How to determine and improve the CX of your business?

Even your most tangible business idea could turn out to be a hopeful imagination without a great CX. A great CX makes your existing customers renew and direct their friends to your business. You could feel like writing a poem about CX, but practicality is the ultimate determining factor that decides the CX of your business. The CX stands for customer experience. It is determined by the value provided to the customers. The customer experience…

How to be a Successful Marketer with Marketing Automation?

How to be a Successful Marketer with Marketing Automation?

In the good olden days, you were able to drive enough traction and revenue through the simple virtue of hard core initiative. But the recent years has seen the marketing landscape undergo a shift that made marketing more competitive and edgy. The present day marketer is required to be resourceful and smart-to-the-teeth. One should be able to quickly expand the repertoire of skill and knowledge across quarters. Anyways, the current scenario also makes it incredibly…

How Marketing Automation lets you reach and engage right audience niche?

How Marketing Automation lets you reach and engage right audience niche?

Today, the marketing world is home to an incredible amount of random noise. You may be the quickest to analyze a situation and come up with a marketing message. But ultimately, your success depends on your ability to reach out and get candid with your target audience. It could appear that the best way to make yourself heard is to shout louder than the loudest.In other words, you may simply end up trying to out-advertise…

CRM Platform can bring down your Customer Acquisition Cost by 40%

CRM Platform can bring down your Customer Acquisition Cost by 40%

Having to determine and decide on the cost of customer acquisition is a constant dilemma for most enterprises. Should I go for an all-the-chips-in Adsense campaigns or can I carefully build-on content marketing to realize long-term returns? Under the given value and pricing, the customer acquisition cost could be playing a large part in determining the overall organizational profits. It also determines the overall value transferred to the prospect. Marketing CRM Software enables you to…

Five ways Integrated CRM Marketing can return your lost prospects

Five ways Integrated CRM Marketing can return your lost prospects

All businesses and marketers go through the moment of dark realization that their marketing isn’t delivering the desired returns. You could be simply watching your hard-earned prospects showing no potential interest in your offering. From the marketing perspective, this simply means that you would have low chances and high difficulty in converting those leads. For maximizing your lead to customer conversion ratio, you should be able to establish recurring business interactions. This needs bringing back…

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