A Scientific Approach to Collect Tertiary FMCG Customer Data

A Scientific Approach to Collect Tertiary FMCG Customer Data

In the past 3 years, the Indian FMCG market has exploded with the ‘Sachet Phenomena’. The biggest players in various niches have started aggressively pursuing customer acquisition with the introduction of low priced sachets’ in the price points of ₹ 1. Distribution aside, the advertising costs of these products are in the tune of crores, all the while hoping and praying that sales would rise. There is an inherent defect to this hope and pray…

Five Ways Manufacturing CRM can Align Product Demand and Supply?

Five Ways Manufacturing CRM can Align Product Demand and Supply?

It’s the fundamental rule of the FMCG industry – Everything that isn’t sold affects your bottom line and erodes the profit margin. Presently, you can add a number of related variables such as transportation cost, raw material procurement, manpower, etc.… Finally, you need to combine all these factors even to have a primary understanding of the right pricing in the FMCG industry. In this situation, balancing the demand and supply becomes the chief objective for…

How to use CRM Digital Strategies for Successful FMCG Operations?

How to use CRM Digital Strategies for Successful FMCG Operations?

All modern successful FMCG organizations are built around the optimal implementation of a digital strategy. By leveraging right technology-based solution, you can organize and streamline goods to right channels along its optimal speed. The CRM-based data flow and inventory management enable your businesses to achieve digital efficiency for managing physical goods. Here, your organization can manage an easily implementable and scalable model of distribution and stock replenishment. Here, we discuss organizing your FMCG business around…

How A CRM Based Distribution System Combats New FMCG Challenges

How A CRM Based Distribution System Combats New FMCG Challenges

An FMCG organization needs constant supply point of stocks to all points of retail. This means that your products need to be appeasing for both your customer eyes and taste buds. This means that you are trying to provide the most gastronomically appeasing product at the best price and latest manufacturing dates. All these are hard to achieve through a traditional process manufacturing supply. In-order to meet these challenges, you need to have a CRM-based…

How CRM Software takes FMCG distribution from being a barrier to becoming your USP?

How CRM Software takes FMCG distribution from being a barrier to becoming your USP?

In its multiple distribution centers and hard time-constraints, managing multiple point FMCG distribution system is a formidable challenge. Through a CRM Software, you can add your constantly growing number of retailers and consequent distributors, equipping you to create a completely plotted picture of your FMCG channel. FMCG Tolerates Low Error Margins Arguably, among all B2C industries, FMCG tolerates the lowest margin of error. Most of the times, your product could be categorized into a common…

How Inefficient FMCG Distribution Slows down your Business and Ways to Prevent it

How Inefficient FMCG Distribution Slows down your Business and Ways to Prevent it

FMCG done right could be one of the most profitable businesses, but it can also quickly turn to losses as you primarily handling perishable goods with limited shelf life. If you fail to move your goods efficiently or products reaches destination late, your label may no longer carry its best appeal. Moreover, the best shelf space could be already taken by competitor product, relegating your products to receive lesser eyeballs and attention. An Inefficient distribution system…

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