Why CRM Is Sacrosanct For Banking Sector?

Why CRM Is Sacrosanct For Banking Sector?

As in any service-based industry such as marketing, logistics etc., CRM software is an essential management tool for the banking sector. An effective CRM requires a strong coordination between the IT and marketing departments and enhances the performance of the banking industry across different parameters such as customer acquisition, lead conversion and customer retention. Today, CRM is much more than a mere technological implementation. It is a business strategy that helps identify and target a…

3 secret keys to unlock the customer engagement in banking sector

3 secret keys to unlock the customer engagement in banking sector

The entire banking sector runs on relationships. For centuries, the relationships between the banks and their customers have been a backbone of the state’s economy. But with the increasing customer demand for better digital experience in this era, the banking sector is rapidly changing their customer engagement policies. Before, there was only one way to build firm customer relationships, and that was face-to-face interaction. People used to visit the bank to collect information about opening…

Banking CRM Solutions: Turn Your Banking System Customer-Centric

Banking CRM Solutions: Turn Your Banking System Customer-Centric

It’s been three months and the execution process of demonetization is slowly settling down. From November 2016, cashless India has experienced a notable amount of transaction through plastic money. Money transfers using mobile banking and immediate payment system (IMPS)–wherein money is transferred instantly using text messaging or online banking–showed the highest spike in over 12 months, ending October 2016. An India Spend analysis of Reserve Bank of India (RBI) data clarifies the situation. Mobile banking transactions…

Kapture CRM Applications in Banking Sector

Kapture CRM Applications in Banking Sector

To clear the noise of generalized CRM applications in banking sector, Kapture is one such platform which helps the banking sector to put equal emphasis on sales and service at the same time. The primary aim of Kapture bank customer relationship management software is to enable the banks to increase the value of their advice and service by effectively using customer information. This cloud based CRM tool gives the ability to the banks to know their…

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