Tips to keep your clients happy and your business happier

Tips to keep your clients happy and your business happier

The customer is always right, is what they say. They may be right, or they may not be, but when it comes to client servicing you have to make the customer feel like they’re always right. Striking a good relationship with the customers can prove to be very beneficial for your business. You need to establish a strong working rapport with the client. Here are some tips to help you build a good relationship with…

Wake up and smell the coffee: Good customer relationship can prove to be a game changer for your business

Wake up and smell the coffee: Good customer relationship can prove to be a game changer for your business

Customers are a crucial driving force of any business. They bring in the cash inflow that runs your company now, don’t they? But that is not the only role of a customer. They also help you grow your business in other ways, not just be providing the money for it. When you cater to your customer, they also tend to assist you in return to help you grow. Here are some ways in which a…

User Generated Content: The Open Secret to Customer Engagement

User Generated Content: The Open Secret to Customer Engagement

Listen close, because I’m about to tell you a secret. Like all good business secrets this one is quite well known but not always well practiced. This secret will enable you to achieve 2 major milestones: Display social proof Create your own community The secret is User Generated Content (UGC for short), and this is what the cool kids at Coke did with their “Share a Coke” campaign. User generated content is a pretty self-explanatory…

5 Factors that shape Customer Satisfaction

5 Factors that shape Customer Satisfaction

  I strongly believe, the phrase “first impression is the last impression,” must be coined by a customer service employee, which eventually went on to become the mantra for every organization. The key to a successful business is “the customer is always right,” but it takes more than a pleasant conversation to influence a customer’s decision on whether to leave or get back to you. You may have the best employees and the most premium…

Why Kapture’s Real Time is your White Knight?

Why Kapture’s Real Time is your White Knight?

Sales reps can easily be touted as your businesses’ superheroes as only they can keep any Pandora’sbox from showing itself. But, there’s only so much they can do. They are humans after all, aren’t they? Thus, the key here is to keep things interesting, to turn a potential prospect into a loyal customer.Comfort and customers go hand in hand. Treat your customers, right; and they will see you till the end. Just like the first…

5 Early Signs that you are Ready to Break Up with your Customer Service Provider

5 Early Signs that you are Ready to Break Up with your Customer Service Provider

Three days ago I called my customer service provider’s number to complain for a faulty oven, and my call got through at once. The rep on the other end heard me with patience followed by an instant replacement request being placed. Wait, oh was I dreaming? Sure, I was. The world isn’t that perfect; now, is it? Though product advertisements convince you to buy the product,no one tells you that these promises are similar to…

Feedback on how feedback forms could be

Feedback on how feedback forms could be

Feedback is vital for growing businesses, we just can’t afford to let bygones be bygones. Most of us rely on the one commonly used method to gather feedback – surveys. Yes, the pop-up that asks you if you’ve got a few minutes to spare. Customers aren’t interested in filling out long survey forms or to write 500 words on how your business could be better. The customers who do bother to respond are likely to…

CRM and Customer Experience: Improving Customer Relationships with a CRM Software

CRM and Customer Experience: Improving Customer Relationships with a CRM Software

Gone is the time when customer support was merely about calls being answered or a query cleared. Today, customer experience is building a relationship with the client to grow their trust in your services and expand your business. If there’s a white knight to help an organization reach new levels of customer experience, it is a CRM (Customer Relationship Management) tool. With a CRM software, interactions between the businesses and clients go beyond the “waiting”…

Exceeding Expectations: Create Customer Delight with Customer Service CRM

Exceeding Expectations: Create Customer Delight with Customer Service CRM

Are you familiar with inbound marketing? If yes, then you must know the popular phrase – “attract, convert, close, delight.” All these four phases dictate the ability of the business or brand to go beyond set expectations. If you fail to do that, your voice will be swallowed-up by zillions of similar voices, all scrambling for a little bit of attention. Exceeding expectations through Inbound Marketing In Inbound marketing, you are basically trying to drive…

Three Steps for successful and Effective Customer segmentation strategy

Three Steps for successful and Effective Customer segmentation strategy

If every new paying customer is to be considered as a source of nourishment for a business, the right audience segmentation will mean better revenue turnovers. Like the nutritional requirement of individual customers, each business will also benefit by attracting and maintaining their own specific niche audience. This simply means that your business decisions are constantly under the scanner and should be appealing to your core audience. By achieving a higher level of audience satisfaction,…

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