Why Your CRM Needs A Multichannel Communication?

Why Your CRM Needs A Multichannel Communication?

Remember the days when people had to drive through a long distance in order to buy a product? Isn’t it difficult to fathom a world where you couldn’t get everything at the click of a button? Indeed, it is. With the advent of new technologies by the second; the times when your customers could only connect with you on a call are long gone. If there’s one industry where less isn’t more, it is the…

Tips To Deal With Customer Complaints Effectively

Tips To Deal With Customer Complaints Effectively

When it comes to the customer service industry there is no such thing as being perfect. You might have your A-game when it comes to serving customers, but there will still be times when you receive complaints from some of them. While you usually encounter complaints from difficult customers, however, if the loyal ones have something to get off their chest they might complain as well. The main challenge here is to handle the situation…

Customer Service: What Elements Matter the most to your Customers?

Customer Service: What Elements Matter the most to your Customers?

In the words of Jeff Bezos, “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” Though it is true that the best way to serve your customers is not to let them face any problems in the first place, but sometimes they might just look for someone to advice them, i.e. YOU! It is said that your business is less about what…

Millennials and Customer Service – How to win over the latest generation of customers with the help of your CRM

Millennials and Customer Service – How to win over the latest generation of customers with the help of your CRM

“The Revolution will be tweeted, liked and shared” Online reviews, peer feedback and word of mouth publicity are major factors in driving businesses in today’s world. A few scathing reviews on Yelp, Foursquare or even Facebook can garner negative publicity. A handful of unsatisfied customers can tweet your business to its undoing. Fast action and quick responses to customer complaints and feedback are essential to push your brand forward in this age of instant gratification….

Employee Feedback: The Unsung Hero of Your Business

Employee Feedback: The Unsung Hero of Your Business

“We all need people who will give us feedback. That’s how we improve.” – Bill Gates We have talked a lot about people who bring business to you, but what about the people who add value to your business a.k.a. employees? Not only are they the face of your organization, they help your business grow at every step. Hence, ignoring their needs, grievances and suggestions would be digging a long grave for yourself that you…

Customer Relationship Management: What does it mean for Hospitality Sector?

Customer Relationship Management: What does it mean for Hospitality Sector?

  The hospitality industry is encountering growing globalization and competition, particularly the wing of luxury and destination hotels. Successfully building brand loyalty and maintaining long-term relationships with customers is therefore imperative to attract, retain and satisfy customers in the face of amplifying competition in the hospitality. The hospitality industry in general and the hotel industry in particular are highly interactive and engaging – where customer-centricity literally forms the core of business relationships. It is mandatory…

Know what you’re dealing with: A guide to the type of customers you might encounter

Know what you’re dealing with: A guide to the type of customers you might encounter

Don’t you wish you knew the frame of mind of your customers? What goes through their mind when they make a purchase? How do they decide what’s best for them? Well, these are million dollar questions, if not billion! Let’s get you accustomed to the types of customers your business is going to encounter on a day to day basis.  The Maybe Customer This is the customer who is deciding whether to give you their…

Tips to keep your clients happy and your business happier

Tips to keep your clients happy and your business happier

The customer is always right, is what they say. They may be right, or they may not be, but when it comes to client servicing you have to make the customer feel like they’re always right. Striking a good relationship with the customers can prove to be very beneficial for your business. You need to establish a strong working rapport with the client. Here are some tips to help you build a good relationship with…

Wake up and smell the coffee: Good customer relationship can prove to be a game changer for your business

Wake up and smell the coffee: Good customer relationship can prove to be a game changer for your business

Customers are a crucial driving force of any business. They bring in the cash inflow that runs your company now, don’t they? But that is not the only role of a customer. They also help you grow your business in other ways, not just be providing the money for it. When you cater to your customer, they also tend to assist you in return to help you grow. Here are some ways in which a…

User Generated Content: The Open Secret to Customer Engagement

User Generated Content: The Open Secret to Customer Engagement

Listen close, because I’m about to tell you a secret. Like all good business secrets this one is quite well known but not always well practiced. This secret will enable you to achieve 2 major milestones: Display social proof Create your own community The secret is User Generated Content (UGC for short), and this is what the cool kids at Coke did with their “Share a Coke” campaign. User generated content is a pretty self-explanatory…

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