5 Benefits of Integrating a CRM with Your Website

5 Benefits of Integrating a CRM with Your Website

Increasing productivity, reducing costs and maximising profits are the three critical factors to any online business. And, a better way to walk towards these goals is to use a CRM (Customer Relationship Management) system. CRM helps to manage your customers and keep track of interactions with them. It captures your customer data and makes the interaction history accessible so that you can take better business decisions. Here are 5 benefits of integrating a CRM with…

How to Prepare for GDPR? Know What it Means for Your Business

How to Prepare for GDPR? Know What it Means for Your Business

So, we have all come across the term ‘GDPR’ in annual company meetings or in one of those scary boardroom sessions where the momentum just bounces off your head! The speaker goes on about how data protection rules apply to a company and the impact it leaves on customer management- but to many of us, all this sounds nothing but gibberish. So, what is ‘General Data Protection Regulation’ all about? After all, we don’t want…

Types of Customers and How to Help Them

Types of Customers and How to Help Them

Understanding the customer types is one of the survival skills needed to succeed in the sales industry. The art of selling in the B2B industry is completely different from that of B2C. Selling requires more of an optimistic point of view as the person would be handling sales rejections on a daily basis. B2B involves selling services or components to professional buyers trained by their parent company to get the best possible deals! Earning a…

Customer Profiling- The Magic Of Simplification

Customer Profiling- The Magic Of Simplification

Let’s assume you are the owner of a bakery. In a bid to increase your sales, you decide to come up with a new range of baked goods. But, that’s only a tiny part of the work done. There are quite a lot of questions that need to be answered before launching any product. Questions like- Do you know who your customers are? What they like? What they buy? These are all important points, the…

What are the brownie points of having Kapture as your CRM?

What are the brownie points of having Kapture as your CRM?

Customer data management is an integral part of building a business and also a relationship with the customers. So what does Kapture as a CRM offer to you that the other CRMs can’t? Let us show you the brownie points of having Kapture as your CRM and how we can help you better than others CRM’s can Analytics: Do you need to make a presentation to evaluate your company’s performance? No worries because we have…

How can customer data cause a pain in your business’s neck? And how can we help you relieve it?

How can customer data cause a pain in your business’s neck? And how can we help you relieve it?

Let’s start with the basics of customer data. What exactly is customer data? It is the information of the people who interact or want get involved in your business. And it is really important to have their information with you at all times? Yes, it is. This information is what will help you capture leads, form your database and build a relationship with them. They will purchase your services from you and.. well, make you…

Psychographic segmentation in B2B Industry. What’s, how’s and why’s?

Psychographic segmentation in B2B Industry. What’s, how’s and why’s?

Customer Segmentation in B2B Industry !!! Are you good at spotting the ideal customer for your business? Do you understand their actual needs or how your product/service would improve their businesses? Well, let me explain why you need psychographic segmentation. As you send an email or piece of collateral to a dozen of different prospects, the same sales pitch could appeal to each of your prospects in a different fashion. You can attract maximum customer…

Four smart Customer Segmentation Strategies to Determine Your Target Audience

Four smart Customer Segmentation Strategies to Determine Your Target Audience

You have come up with a great business idea – you are almost ready to roll-out. But before you go any further, you need to determine your target audience. You should also decide who will be the center piece of your different marketing moves and activities? Simply put, if you are selling pencil boxes, your target market should be school students. If your marketing message and retail outlets don’t follow this logic, it would be…

Four Convenient Ways CRM Can Get You Repeat Customers

Four Convenient Ways CRM Can Get You Repeat Customers

While travelling to a new destination, visitors always have a range of accommodation and leisure options. If you are in hospitality industry, you are probably facing two major challenges – The primary concern is to differentiate the quality of service from the competitors. Suppose you have a resort near Gokarna beach, however, there are other hotels as well, in the same location. How do you sustain in the competition and offer superior service to the…

Smarter ways to manage your customer data for better productivity

Smarter ways to manage your customer data for better productivity

Most businesses thrive on understanding their customers. The right customer understanding can get you closer to your customers than competitors. Meanwhile, this equation can equally act in the opposite way. If you don’t understand your customers, you may end-up trying to reach and serve the wrong audience. Imagine that understanding your customers is like trying to connect a number of dots. If your dots are fragmented or all-over the place, the picture of your customer…

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