How a CRM-based Data Management Facilitates Lean Process Management?

In this age of businesses moving at blazing speeds, no one can afford a moment to slip on a regular basis. A consistent loss of time between processes can collectively accumulate into a big gap. According to research in this regard, up to 40% of employee time expenditure cannot be attributed to any productive efforts. Upon examination, this time is usually spent at tying up the loose ends, each accumulating in a collective loss of…

26

Apr 2016

By Kapture CRMCustomer Data Management1 Comment

7 Service Mistakes that lead to Disgruntled Customers

Arguably, today customers can make or break any business. And this makes your existing customer base into a critical link for expanding and solidifying your business. Having a base of satisfied customers would open the door to larger online and offline publicity. Meanwhile, disgruntled customers could turn into the most dedicated team of doomsayers for your business. Increasing Waiting Times If you rewind five years, increasing wait time was used as a strategy to decrease…

25

Apr 2016

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Customer Contact v/s Customer Account Management

The term customer contacts have faded with the business generation of the past. It involved carrying around a briefcase of business cards or having your phone book fully scribbled. Today it has evolved into a much more engaging and planned process, allowing multiple points of contact. In this article, we examine how managing customer account is comparable to customer contact. Having to build Long Term Relationships Today a business is not just a matter of…

20

Apr 2016

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Power of data: How Capturing Data elevates your daily decision making process?

When you are taking daily business decisions, the most obvious decisions may not certainly be the best decisions. It could hide desirable benefits as they may not be easily visible. In some circumstances, the draw-backs of the obviously beneficial decisions could be hidden. In this scenario, an ability to capture business data and guided decisions can make sudden improvements. Especially as recent studies have shown that data-reliant companies last longer and are more successful in…

18

Apr 2016

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How de-centralized document management provides greater Proficiency?

Today business is an information-driven process, making an 180 degree turn from the process and co-ordination driven activities. Both clients and customers are most interested in data and information that could mold the future decisions. A smarter document management system allows you to organize and manage information throughout your organization. A de-centralized model of document management enables you to streamline documents to right channels. This can simply mean handling a unified data resource, but also allow faster access…

15

Apr 2016

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7 Mostly Untrue Arguments against Data Management by Data Non-enthusiasts

Most marketers swear by the power of data; the more, the better. But there’s also a clear opposition to these guardians of data. These people rarely welcome data-provided interjections into their business or managerial duties. Meanwhile, people who hate data have also erected a solid case against data management. Here we’ll go through each of their argument against business data which is simply innocent and non-prejudiced. 1. Data Does Confuse Me Many business owners have…

13

Apr 2016

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What is customer Service experience and how can you quantify it?

The term ‘customer Service experience’ is vaguely defined and freely used in different circumstances with various meanings attached to it. This word could be defined in multiple ways, each having its own turn of meaning and introspection. If you ask different departments about customer service experience, you would get disconnected answers, with each department seemingly handling a different set of customers. In simple terms, customer service experience refers to managing customers and satisfying their requirements…

13

Apr 2016

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How CRM Features could be applied as a local Marketing Tool?

Have you ever wondered, why you are requested to fill-up supermarket customer forms or asked to divulge personal information? In the center, the power of organizations depend on understanding and providing customer requirement. Under current market competition, you need to be aware of your customers and their requirements. You are also required to manage expectations within given price constrictions and product availability. This rules-out high-end data extraction tools for small and medium businesses. Rather, a…

08

Apr 2016

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Why Modern day Caterers need to take the CRM-Centered Approach?

For any occasion or celebration, food forms an integral part of an event; so does a caterer. This means that being an event caterer gives you an opportunity to be included from initial stages of the events. But unlike a restaurant dinner, an event menu cannot be undone or rolled-back. It simply means that a caterer needs to uphold quality of both food and service. One needs to ‘bring the dish to table’ within the…

08

Apr 2016

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Top Five Data Resources you could Unlock with CRM-based Data Management?

Today every business needs to navigate through a muddled and increasingly confusing landscape. Here, business data achieves visibility and certainty for your business process, enabling your business to adapt to changing business environment. CRM-based data management allows you to make sense of otherwise rouge data accumulated during daily business processes. Rather than depending on 3rd party information, this allows you to utilize your own private data to make insightful improvements. This segregates and categories rugged…

04

Apr 2016

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