Customers are the key factor for any customer-centric enterprise to stay relevant in this competitive and evolving market. Acquiring a new customer can generally...
It’s no secret that better customer service helps in increasing customer satisfaction and retention rates drastically. But what’s the key aspect involved in enhancing...
Increasing productivity, reducing costs and maximising profits are the three critical factors to any online business. And, a better way to walk towards these...
So, we have all come across the term ‘GDPR’ in annual company meetings or in one of those scary boardroom sessions where the momentum...
Let’s assume you are the owner of a bakery. In a bid to increase your sales, you decide to come up with a new...
Customer data management is an integral part of building a business and also a relationship with the customers. So what does Kapture as a...
Let’s start with the basics of customer data. What exactly is customer data? It is the information of the people who interact or want...
Customer Segmentation in B2B Industry !!! Are you good at spotting the ideal customer for your business? Do you understand their actual needs or...
While traveling to a new destination, visitors always have a range of accommodation and leisure options. If you are in the hospitality industry, you...
Most businesses thrive on understanding their customers. The right customer understanding can get you closer to your customers than competitors. Meanwhile, this equation can...
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