How to Use CRM User Data to elevate your Customer Experience

In the beginning, there was nothing. But then the customers appeared on the horizon and started hollering. But the distance was too great to understand what they actually said and wanted. All the poetic intentions aside, most businesses struggle to get to the bottom of their actual customer requirements. Here, the data can act as a definitive means of understanding customer requirements. By selecting your customer data, you can make sure that the audience information…

11

Aug 2016

By Kapture CRMCustomer Data ManagementLeave a comment

How to use customer profiling methods to build your audience base?

Presently, precision has become the difference-maker between success and failure in business operations. When you ingrain precision into your daily operations, it enables you to reach and sell to your desired customer in the shortest and easiest way. Customer profiling methods enable you to reach, influence and build your customer base. It also enables you to detail your audience, further helping you develop the right understanding of your target audience. Customer profiling to make sense…

02

Aug 2016

By Kapture CRMCustomer Data Management2 Comments

Forget Big Data: Embrace the power of Micro Data for your Business

It sounds almost like an epiphany, “Big businesses need big data”. In the world of big data, all customer interactions are painstakingly collected and stacked. By accessing big data, companies can cover and categorize multiple aspects of their customer behavior. Having access to big data means that businesses have the ability to understand their audience perspective and consequent positioning of their product. But it can’t get you closer to an actual deal closure or understand…

21

Jul 2016

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CRM for Customer Retention: How to delight your customers into staying?

In the current business environment, you cannot take customer retention for a given, even slightly. With competition waiting to entice your customers away with attractive offers and packages, you simply can’t afford anything less than an optimal move. Under a CRM-organized customer retention program, you could control and manage multiple facets of your business. With the right CRM-based tools, you can organize and manage each customer interaction and conversation to aid your business objectives. A…

27

May 2016

By Kapture CRMCustomer Data Management, Customer Service, Lead ManagementLeave a comment

How CRM provides a better Understanding of Market Dynamics?

Every marketplace is guided by its individual dynamics; the term ‘market trend’ refers to the surface movements in a marketplace. At any moment, you can only guess and stare at the market trends as it goes through random wavy movements. It becomes genuinely hard to understand and follow market trends under these circumstances. But market dynamics exist at a much deeper level. It refers to the controlling forces that determine the surface market trends. For…

28

Apr 2016

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7 Service Mistakes that lead to Disgruntled Customers

Arguably, today customers can make or break any business. And this makes your existing customer base into a critical link for expanding and solidifying your business. Having a base of satisfied customers would open the door to larger online and offline publicity. Meanwhile, disgruntled customers could turn into the most dedicated team of doomsayers for your business. Increasing Waiting Times If you rewind five years, increasing wait time was used as a strategy to decrease…

25

Apr 2016

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Customer Contact v/s Customer Account Management

The term customer contacts have faded with the business generation of the past. It involved carrying around a briefcase of business cards or having your phone book fully scribbled. Today it has evolved into a much more engaging and planned process, allowing multiple points of contact. In this article, we examine how managing customer account is comparable to customer contact. Having to build Long Term Relationships Today a business is not just a matter of…

20

Apr 2016

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Power of data: How Capturing Data elevates your daily decision making process?

When you are taking daily business decisions, the most obvious decisions may not certainly be the best decisions. It could hide desirable benefits as they may not be easily visible. In some circumstances, the draw-backs of the obviously beneficial decisions could be hidden. In this scenario, an ability to capture business data and guided decisions can make sudden improvements. Especially as recent studies have shown that data-reliant companies last longer and are more successful in…

18

Apr 2016

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Decentralized data management is helpful for handling unified data resources

Today business is an information-driven process, making an 180 degree turn from the process and co-ordination driven activities. Both clients and customers are most interested in data and information that could mold the future decisions. A smarter document management system allows you to organize and manage information throughout your organization. A de-centralized model of document management enables you to streamline documents to right channels. This can simply mean handling a unified data resource, but also allow faster access…

15

Apr 2016

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7 Mostly Untrue Arguments against Data Management by Data Non-enthusiasts

Most marketers swear by the power of data; the more, the better. But there’s also a clear opposition to these guardians of data. These people rarely welcome data-provided interjections into their business or managerial duties. Meanwhile, people who hate data have also erected a solid case against data management. Here we’ll go through each of their argument against business data which is simply innocent and non-prejudiced. 1. Data Does Confuse Me Many business owners have…

13

Apr 2016

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