Customer Relationship Management: What does it mean for Hospitality Sector?

Customer Relationship Management: What does it mean for Hospitality Sector?

  The hospitality industry is encountering growing globalization and competition, particularly the wing of luxury and destination hotels. Successfully building brand loyalty and maintaining long-term relationships with customers is therefore imperative to attract, retain and satisfy customers in the face of amplifying competition in the hospitality. The hospitality industry in general and the hotel industry in particular are highly interactive and engaging – where customer-centricity literally forms the core of business relationships. It is mandatory…

Tips to keep your clients happy and your business happier

Tips to keep your clients happy and your business happier

The customer is always right, is what they say. They may be right, or they may not be, but when it comes to client servicing you have to make the customer feel like they’re always right. Striking a good relationship with the customers can prove to be very beneficial for your business. You need to establish a strong working rapport with the client. Here are some tips to help you build a good relationship with…

User Generated Content: The Open Secret to Customer Engagement

User Generated Content: The Open Secret to Customer Engagement

Listen close, because I’m about to tell you a secret. Like all good business secrets this one is quite well known but not always well practiced. This secret will enable you to achieve 2 major milestones: Display social proof Create your own community The secret is User Generated Content (UGC for short), and this is what the cool kids at Coke did with their “Share a Coke” campaign. User generated content is a pretty self-explanatory…

A good “Customer relationship” is sacrosanct for any “business”

A good “Customer relationship” is sacrosanct for any “business”

It’s needless to say the current global business environment is ultra competitive, and all the players, big or small are suffering from lead encroachment and sale saturation. Well, it does not end there. Any serious business processes ingenuity in its own way, but what is the exclusivity in all this? Customer relationship management could very well be one of the most searched terms on google search engine. But do the people searching for an apt…

Field Sales: Are you on the right track?

Field Sales: Are you on the right track?

If you have a business in hand, you’ve probably got a hundred things on mind. Well, we could help you with ninety of those problems with just one platform. When it comes to work that requires on-field transactions and interactions with customers, it is a nearly herculean task to manage everything all at once. Even for managers, managing their field sales reps can be very daunting. Kapture’s GPS integrated CRM makes field sales an organized…

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