When out of Office: The only 4 business reports you’ll need

When out of Office: The only 4 business reports you’ll need

“What gets measured, gets managed.” – Peter Drucker This quote by Peter Drucker, the late management pundit, depicts the reason why most organizations invest in analytics. And, isn’t it true? If you’re not measuring your digital initiatives, how will you ever begin to optimize them? However, don’t get carried away just yet. Just because you measured something, the management of the same is not guaranteed. That being said, measurement is the starting point for sure….

An Empty Sales Pipeline VS A Mismanaged One

An Empty Sales Pipeline VS A Mismanaged One

With a brand new year underway, I am sure you and your team have a lot of tasks to handle, and probably some new habits to work on as you stick to your resolutions. However, as you start on this New Year in all its glory, keep in mind one critical element you’re carrying over from last year: your sales pipeline. When it comes to salespersons, it is not just their physical health that needs…

Live Chat: What Customers Love and Hate

Live Chat: What Customers Love and Hate

Imagine you’re heading to a bag store. With the countless number of bags present on the racks, you’re bound to get overwhelmed. Suddenly, you realize you have no idea which one would be ideal for your needs. You look around the store to get some help, however there’s not even a single salesperson available. All you can see is a small note with an e-mail or contact number for helping you with the issue. How…

Biggest Challenges in Delivering Top Class Customer Service

Biggest Challenges in Delivering Top Class Customer Service

The quality of customer service is the foremost cause of concern for most brands. When 55% of consumers say easy access to support and information can make them fall in love with a brand (source), it is reason enough to work hard on providing the best customer service. However, customer experience management is not entirely a piece of cake. From knowing what your customers want to when they want it, you need to be up-to-speed…

Why your customer service and marketing team need to join hands

Why your customer service and marketing team need to join hands

Customer service and marketing are often sees as independent processes by most businesses. Indeed the differences are pretty obvious; marketing is acquiring new prospects and customer service is about keeping them happy. Both the departments have separate strategies and training procedures, and the employees of the respective departments could even be situated in different geographical locations. But do you really think they are independent of each other? No…. don’t say YES. Because, it is NOT…

Create better content by understanding your customers better

Create better content by understanding your customers better

Content marketing is the one word that marketers all across the globe fear most. Actually, it’s producing impeccable content that makes their minds tick. While it is not rocket science, there are just a handful of businesses that do it right. Creating an eye-catching piece of content is mostly a choice. You can put in the much needed time and efforts required and build a prosperous brand or take the road most traveled: poor content…

The art of personalization: making your customers love you back

The art of personalization: making your customers love you back

There’s this cafeteria in my city which can now be aptly named as my ‘second home.’ Not only have I dragged all my friends there with me, people are tired of my regular check-ins to that place as well. Though I would love to review that place, but this is not one of those reviews. I am sure you might have seen movies where a guy enters a restaurant and the waiter shows him to…

Why is CRM Vital to Maximize Customer Engagement?

Why is CRM Vital to Maximize Customer Engagement?

When talking about the customer service industry, customer engagement is not only a need; it is a way of life. Your business thrives on your customers’ relationship with your brand. Customer engagement is the emotional connection between your customer and your business. Highly engaged customer buy more, promote more, and demonstrate more loyalty. Hence, providing a fine quality customer experience is an important component in your customer engagement strategy. This is ensured by making use…

Want Increase in Sales? Try Live Chat

Want Increase in Sales? Try Live Chat

For a business to thrive in today’s digital landscape, customer service is paramount. No company can exist without customers. This basic truth should be enough proof for anyone to believe in the importance of impeccable customer service. The way to make sure your customers stay with you in the long run is to implement great customer support software in your online business. One of these ways is to make use of a live chat support….

Do’s and Don’ts of Customer Service

Do’s and Don’ts of Customer Service

To every business that needs to thrive, customer service is not just an option; it is a way of life. Across-the-globe, business owners, marketers and managers are consistently focusing on delivering top-notch customer service experience. The phrase, “customer is always right” instilled in the minds of every sales rep has become rather repetitive and clichéd in today’s age. Yet, poor customer service is still a common thing in the digital market place. In the pursuit…

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