Changing Customer Experiences Through Digital Transformation

Changing Customer Experiences Through Digital Transformation

‘Eighty-five percent of respondents believe machine-to-people transformations will positively transform the customer experience.’ ‘More than 95 percent of respondents view accelerating workflows as a business imperative for improving customer experience.’ ‘Almost 40 percent expect a correlation between improving customer experience and increasing revenue.’ These are just some of the findings which are the outcome of a survey administered by Opinium Research in August 2017, which ought to pique any company’s interest in going digital, if…

On The Cusp Of New Year: CRM Trends To Watch Out For

On The Cusp Of New Year: CRM Trends To Watch Out For

Today’s businesses are growing faster and are being held more accountable for their actions and performance than ever before, thanks to increased competition and customer expectations, which are by-products of an online, mobile-centric economy. A solid customer experience at every touchpoint has become essential. Jargons like automation, Artificial Intelligence (AI), Big Data, analytics etc. will soon become indispensable terms in the world of CRM, and the process is already underway. CRM has indeed come a…

How To Harness CRM To Enhance Customer Satisfaction And Loyalty?

How To Harness CRM To Enhance Customer Satisfaction And Loyalty?

Imagine that you are the head of a business or its sales and marketing arm. Wouldn’t the prospect of achieving better conversion rates, at lower costs while simultaneously increasing the profits, seem tantalising? Properly used, that is exactly what a good CRM is capable of. Getting new customers and retaining them is the mantra of e-commerce establishments. The people in the business are always researching and thinking about new ways to increase revenue. But, often,…

Empower Your Frontline Employees: Watch Your Business Grow!

Empower Your Frontline Employees: Watch Your Business Grow!

Customer service reps and sales reps are often regarded as the face of any organization, and for good reason. More often than not, any interaction between a business and its clients takes place through either of these touchpoints. Not only are these two domains responsible for ensuring high levels of customer satisfaction at all times, but also they are instrumental in advancing the growth of a business through client acquisition. This is especially true in…

Role Of CRM in Healthcare Services

Role Of CRM in Healthcare Services

In the present setting of hyper-competitive environment, the survival of any business hinges on its ability to handle the competition while keeping track of the latest technological trends relevant to its operations and utilizing them effectively with the aim of becoming a profitable venture. As such, the healthcare industry is not insulated from the changing trends. Healthcare firms work on the principle of providing better customer services. This depends on how they manage the relationship…

Knowledge Management Propels an Intelligent CRM

Knowledge Management Propels an Intelligent CRM

Once upon a time, customer relationship management (CRM) and Knowledge Management (KM) were considered entirely different disciplines, with different roles to perform and different objectives to meet. With the passage of time, it became evident that both have the same goal and that there is a need to synergize both of them in order to deliver continuous improvement to business clients. Today’s competitive environment has reoriented organizations’ focus on their customers’ satisfaction. CRM and KM…

Social CRM Frontier For Customer Service

Social CRM Frontier For Customer Service

For marketers all over the world, the customers’ social media activity has always been a source of intrigue, owing to the fact that until recently, it was not easily trackable or measurable. Fortunately, the social media tools and strategies available today have eliminated such problems and made it easier to plan and improve a firm’s social media campaigns for better customer service and engagement. Therefore, it would be interesting to get a brief overview of…

IT TAKES TWO TO TANGO: CRM AND PREDICTIVE ANALYTICS

IT TAKES TWO TO TANGO: CRM AND PREDICTIVE ANALYTICS

That CRM has the potential to be a game changer for a business is no secret. But, not all are aware about the latest technological trends in the CRM platform. In the present hyper-competitive business environment, it is no longer possible for companies to maintain an edge over their competitors by setting targets based on past performance and data. While CRM is already helping businesses collect invaluable customer information, traditional CRM is already outmoded, and…

CLOUD COMPUTING AND CUSTOMER RELATIONSHIP MANAGEMENT

CLOUD COMPUTING AND CUSTOMER RELATIONSHIP MANAGEMENT

Of late, one particular term which has found its way into the lexicon of IT services and CRM is “cloud computing” or “cloud CRM”. Cloud computing is a new IT model wherein both the hardware and software services are provided on demand to customers through the network independently of the terminal device and location. In the current business environment, companies are investing heavily in hiring cloud computing providers rather than in enhancing their IT infrastructure….

“BANKING” ON CRM

“BANKING” ON CRM

As in any service-based industry such as marketing, logistics etc., CRM software is an essential management tool for the banking sector. An effective CRM requires a strong coordination between the IT and marketing departments and enhances the performance of the banking industry across different parameters such as customer acquisition, lead conversion and customer retention. Today, CRM is much more than a mere technological implementation. It is a business strategy that helps identify and target a…

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