How Mobile Apps Are Changing The Healthcare Industry Landscape

How Mobile Apps Are Changing The Healthcare Industry Landscape

Mobile applications are ubiquitous today, thanks to the proliferation of apps to control nearly every aspect of our life. Right from planning our finances, deciding where to dine, commuting etc. there is an app to assist us and make the entire process delightfully easy and hassle-free. In this scenario, can the healthcare sector be left behind? In the past few years, there has been an explosion in mobile apps for healthcare sector. These apps have…

The Top Marketing Trends You Don’t Want To Miss In 2018

The Top Marketing Trends You Don’t Want To Miss In 2018

As we all know, marketing trends are governed by the customer choices, their way of interaction and their manner of thinking. As these are constantly changing, so do the trends in digital and social media marketing. In case of digital marketing, we have seen a tremendous growth in the importance of organic and paid searches, social media and the role of smartphones. The biggest trends which are slated to impact organizations’ marketing activities are: Videos…

How To Maximize E-Commerce Customer Service

How To Maximize E-Commerce Customer Service

In the past few years, we have witnessed an unprecedented rise in adoption of mobile in e-commerce transactions, customer service and businesses. In fact, a survey by Gartner found that about 89% of the businesses plan to compete primarily on the basis of their customer experience. Many consumers decide whether they will engage in business with a company based on the quality of its mobile CX. A mobile customer experience with easily accessible features, resources…

CRM for Tours and Travels: Now optimize your package to deliver more with the same

CRM for Tours and Travels: Now optimize your package to deliver more with the same

Tourism is one of the fastest growing economic sectors in the world and India in particular, with our country registering a record number of international tourists in the previous year and contributing a significant share to our revenue. Travelers are more aware of their choices, are more price-sensitive and expect a more enhanced travel experience than before. The tour operators and travel agents are gearing up to meet this challenge and are involved in a…

Feedback management for a hospitality business – Customer feedback software

Feedback management for a hospitality business – Customer feedback software

Any hotelier worth his salt will know the importance of providing superior customer service. It naturally follows that he/she would also focus on measuring the consequence of their service – good or bad – in the form of reviews and feedback. Having said that, for any hotelier to take concrete steps to improve service quality, crystal clear customer feedback is essential, as ambivalent, unclear suggestions are of no use. This is because, the data they…

Old Sales Tools To Bid Goodbye This Year

Old Sales Tools To Bid Goodbye This Year

Most of the people belonging to the baby boomer and generation X demographics would be right at home using Rolodexes, spreadsheets and a host of other tools for sales purposes. At the time, they were adequate in helping one perform sales effectively and efficiently. But in the present times, the same tools would appear prehistoric. Gone are the days when a salesperson used things like an appointment book or post-its for work. That old phone…

What does QuickBooks Integration with CRM mean for your business

What does QuickBooks Integration with CRM mean for your business

It is a known fact that CRM softwares are popular business tools as they collect and organize data effectively from various channels and present it in a single unified view. Pairing a CRM system with accounting software can further help improve the efficiency of your business by helping it work towards a steady cash flow. QuickBooks is a smart invoicing software that eases the accounting and cash management facilities for small and midsize businesses. It…

Know how to get repeat bookings to your hotel

Know how to get repeat bookings to your hotel

Imagine this: You have to travel to another city on short notice on a work-related tour. Since your company was unable to arrange for your accommodation at the last minute, you decide to handle it yourself. You browse through a few hotels on your mobile phone and see a couple of options that fit your bill. You then decide to book online, but before that, you have some questions regarding their payment options and facilities….

Changing customer experiences through digital transformation

Changing customer experiences through digital transformation

‘Eighty-five percent of respondents believe machine-to-people transformations will positively transform the customer experience.’ ‘More than 95 percent of respondents view accelerating workflows as a business imperative for improving customer experience.’ ‘Almost 40 percent expect a correlation between improving customer experience and increasing revenue.’ These are just some of the findings which are the outcome of a survey administered by Opinium Research in August 2017, which ought to pique any company’s interest in going digital, if…

On The Cusp Of New Year: CRM Trends To Watch Out For

On The Cusp Of New Year: CRM Trends To Watch Out For

Today’s businesses are growing faster and are being held more accountable for their actions and performance than ever before, thanks to increased competition and customer expectations, which are by-products of an online, mobile-centric economy. A solid customer experience at every touchpoint has become essential. Jargons like automation, Artificial Intelligence (AI), Big Data, analytics etc. will soon become indispensable terms in the world of CRM, and the process is already underway. CRM has indeed come a…

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