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How Extensive Campaign Reporting is Key to accurate ROI Calculations?

How Extensive Campaign Reporting is Key to accurate ROI Calculations?

Let’s conceive an ideal ROI Calculation Scenario. In a good old day at the land of utopia, let’s conceive following ROI situation. A business posts an Ad somewhere. Someone sees that query, responds and tells you how they came about witness your ideal Ad. This chain continues with each prospective referring your particular ad each time. At some point of time, you start getting a decreased response referring to that particular Ad. At same time,…

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How to invoke employee participation CRM Implementation

How to invoke employee participation CRM Implementation

It’s human Nature to resist changes. Especially, it involves permanently altering the way of conducting one’s daily life. From a purely evolutionary standpoint humans are equipped to stick with something that’s already working, rather than adapt a risky procedure. Ingrained deep within human psyche, this affects our daily decision making capability and associated skills. Level of Resistance faced by this change is proportional to magnitude of change. When a change involves direct and immediate change,…

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How integrated business processes brings better performance

How integrated business processes brings better performance

Why integrated business approach is the key to better performance? In a disconnected and individually driven business culture, keeping right overview or process-flow for your business is a commanding challenging. First, let’s consider question at its most basic premises. HOW WOULD YOU LIKELY DESCRIBE YOUR ORGANIZATION? Is your organization a collection of different parts working together or is it a collection of multiple different parts? For example look at image below. Medium to large scale…

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Smart customer service automation created these brand positioning. You can do it too!

Smart customer service automation created these brand positioning. You can do it too!

In today’s business world, Customer Service automation is one of larger buzz word. Almost all businesses puts as much or more stress on customer experience as well as on advertising. As late great Steve Jobs puts it ‘brand value is sum total of your company’s client interaction and every interaction needs to add to that experience’. Irresistibly simple, your brand is sum total of your customer experience. Each of your great customer experience forms stories…

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How to track Your offline campaigns reach and ROI

How to track Your offline campaigns reach and ROI

Have you ever glanced at roadside banner and to your instant wonder, realize that they are advertising an online enterprise. Why would any online enterprise take their mediums to a jaded side post, when they could put up a much more attractive page at their online assets; Or they could simply put-up 3rd party website ad’s to direct traffic to parent website. But most online companies continue to use offline medium as an active form…

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CRM reporting and analytics: Start better defining your business problems

CRM reporting and analytics: Start better defining your business problems

Be it small or large, running hardware-oriented products or online services, taking daily important decisions are a part of CRM’s daily deal. When it involves multiple decisions capable of shifting your business application, each factor could see you gain or lose advantage to competition. It puts enormous stress on business makers with respect to their decision making. In an unforgiving market place, businesses cannot take their decisions based on blind faith and previous experiences alone….

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CRM costing explained and simplified – Taking the right decision

CRM costing explained and simplified – Taking the right decision

Today customers form a central part of any business strategy. This means that customers are constantly changing hands, forming bonds and finding new products and services. All new businesses are constantly striving to form new relationships and manage bonding; with every new client relationship, maintaining that very bonding is a seemingly steep challenge. CRM as an Indispensible Modern business Tool Have you ever wondered about new inventive ways of improving your business? Are you trying…

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3 steps to build a smarter and sharper CRM-oriented sales team

3 steps to build a smarter and sharper CRM-oriented sales team

An unequivocal adage ‘behind every successful organization there’s a successful sales team.’ have been most successful at modern era. You may infinitely improve your product or services, but can’t land completed deals without going final ten miles. For a company looking to improve its financial standing, modernizing your sales team is an inevitable task. With market constantly divulging on various facets, sales have developed into a highly industrious scenario. Understanding the evolving Sales Professional At…

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How to Amplify and Solidify your Customer Reach through CRM?

There is an ancient Asian thought that goes along the line ‘You can sell only when you are seen’. It simply implies that you need to be present and impressed to make a successful selling appeal. For modern age it has taken a small transformation. Its modern transformation becomes ‘‘You can only sell when you are seen and being impressive.’ Although seemingly albeit a small change, now present day marketing perspective has changed for a…

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Lead Management System: Start to manage prospects without waiting list

Have you ever begun conversing with a potential prospect, but eventually he loses interest and gradually the whole deal fizzes-out. Most travel and hospitality providers frequently battle this situation. In some circumstances, lead processing becomes de-facto a lucky phenomenon, without a clear strategy. Here an end-to-end customer relationship platform makes your business memorable. But you needn’t believe us. See for yourself, how it creates winning customer quotations rather than random price quotes. No More Lead…

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