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How to track multiple campaign metrics through CRM software

How to track multiple campaign metrics through CRM software

Every company runs marketing campaigns to promote their products and services to their prospective customers. Most campaigns today have integrated a CRM marketing software into its fold to centralize and manage the incoming customer data. This information can be name, age, address, or any other form of data that is useful for the company to track. Generally, the chief purpose of creating a CRM-based marketing campaign is to align your CRM tools with your campaign…

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How to cross – sell and up – sell using a CRM software tool?

How to cross – sell and up – sell using a CRM software tool?

Whenever a customer purchases, or shows interest in purchasing a product from you, you gain the opportunity to offer them with either another product that complements their purchase (cross-selling; laptop bag for a laptop purchase) or a more expensive version of the same product, which may have more available features and services (up-selling; a laptop with a larger storage capacity). However, cross-selling and up-selling are easier said than done. A big challenge to effective cross-selling…

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How to create and follow-through with a Social CRM strategy?

How to create and follow-through with a Social CRM strategy?

About a decade and a half ago, customer interaction was limited to communication channels like mail, call centers, and company website visits. As technology became more developed and accessible, people started mass migrating to media platforms where they could easily and quickly interact with each other – it was given a blanket term of “social networking sites”. By adopting these platforms, customers were no longer restrained to engaging with businesses through an impersonal dialogue. On…

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CRM reports – Completing customer feedback loop to accelerate business

CRM reports – Completing customer feedback loop to accelerate business

Customer feedback is the process of gaining actionable insight from a purchasing customer, about a product, service or the general experience when dealing with a company. It allows the business managers to study their offerings and find elements that can be tweaked or improved to better fit the customers’ needs. Whether you’re soliciting feedback from your customers through surveys, feedback forms, live chats, or social media sites, it is important to centralize all that received…

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How stock management software helps you prevent outdated Stock

How stock management software helps you prevent outdated Stock

Managing the inventory is a key part of every manufacturing business in order to function efficiently. When it comes to manufacturing products, different companies have different approach of looking at it. Some companies tend to stock manufactured products in bulk while some believe in demand-based production. Companies often tend to stock excess inventory eyeing bulk purchasing or assuming shortages in the later stages but there are more disadvantages than advantages in the process. Doing this…

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How to run differentiated realtor marketing with CRM

How to run differentiated realtor marketing with CRM

The sales activities of a company are generally associated with all the processes that start with prospective lead generation right up to closing the deal with the customer. Along the path to this conversion are various barriers that must be tackled head-on and with a clear view, in order to convince the customer to believe in the utility of the offerings and purchase a product or service. Some of these barriers include lack of product…

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How does CRM deliver a clear direction for your sales activity and transactions?

How does CRM deliver a clear direction for your sales activity and transactions?

The real estate industry of today has achieved a state of market saturation from a constant influx of aspiring real estate agents who are all determined to become the top marketer. The vast pool of agents for property buyers and sellers to choose from has exponentially increased the time it takes for the customer to vet and select an agent. On the other side of the coin, quality agents are getting lost in the crowd…

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Six insightful ways lead management software improves your lead quality

Six insightful ways lead management software improves your lead quality

Customer Acquisition is the bottom line of any business, without customers, there is no business model. If you believe so, then you’d probably appreciate having more leads to work on because the number of leads is directly proportional to the number of customers you stand to gain! Leads are like taps to customer flow; the more you turn it on, the better it flows Most companies use CRM that has inbuilt lead management software and…

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Freelance Work Management: CRM Invoicing to resolve payment delays and mitigate confusions

Freelance Work Management: CRM Invoicing to resolve payment delays and mitigate confusions

  As a freelancer in any field, when you’re dealing with your employees, handling the payments can become a confusing and arduous task. Transactions may involve a long breakdown of the different payment elements, which must be effectively monitored to make sure that the payments are being made fully and on time. Generally, the main reasons for payment delays can be due to miscommunication between the relevant parties, disorganization of data, or sometimes even because…

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How does a CRM software uncomplicate your data mining

How does a CRM software uncomplicate your data mining

In any business, you can find bulk data for each and every business section, such as employee details, marketing details, and sales, apart from the customer details. All this information is stored on the cloud, which enables access to the required data at any given point of time. Data mining refers to retrieving data based on a specified set of content. Doing this manually is a hectic task for anyone. It is indeed a complicated…

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