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How can CRM be applied for Indian circumstances?

How can CRM be applied for Indian circumstances?

In India, organisations spend more on acquiring customers than they do on retaining them. Hence, customer relationship management has become an emerging trend for businesses operating in such fiercely competitive circumstances. Many firms are now focusing on their relationships with their existing customers and are trying to retain them while increasing the number of new customers. In the country, the general notion is that ‘CRM software is for larger organizations’. However, as opposed to this prevailing notion, the applicability of…

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How to pick a cloud-based CRM Software for Small Businesses?

How to pick a cloud-based CRM Software for Small Businesses?

With rapidly growing competition in the market today, establishing or growing a small business is a tough ask. One thing that small businesses miss the most is a systemized and efficient technique to deal with their leads. Since you are a small business, you just cannot afford to lose out on any leads that come to you. This is where cloud-based mobile CRM software comes into play. A CRM software application helps you gather, manage and convert…

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Four assured ways to be sure about choosing the right Marketing Automation Software

Four assured ways to be sure about choosing the right Marketing Automation Software

The scope of marketing software has consistently been increasing in proportion to the number of channels that are becoming available to the general public. For example, people now have the ability to move across different marketing channels within a few seconds or minutes with ease, and they can conduct their own researches about a product or service before purchasing it, instead of always relying on experts. For most marketing teams, this is proving to be…

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Benefits of Customer Relationship Management Software

Benefits of Customer Relationship Management Software

Are you still running your business in an old-fashioned manner? Over the past few years, things from a business point of view seem to have changed a lot. Whether it is a small business or an established firm, every company wants to cater to their customers to the best of their potential. Since the market competition is too high, only a few companies can manage to sustain their position while others fail. So what have…

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7 potential speed breakers breaking affecting your sales speed

7 potential speed breakers breaking affecting your sales speed

The sales industry has rapidly changed and evolved over the years. The overzealous sales team has been replaced by a new generation of highly trained, tech-savvy and competent professionals who are able to utilize technology to provide relevant information to the clients in a fast and efficient manner. The sales industry is becoming more and more competitive each year. The assessments and planning sessions are becoming vital for business owners and staff members. There is…

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Four ways Marketing CRM Software optimizes your your work flow

Four ways Marketing CRM Software optimizes your your work flow

Modern day business techniques and trends are changing with every passing day. Some companies prefer managing their business with a Marketing Management CRM software, while some companies still prefer doing it the traditional way. Drawing out the work flow is something companies practice even today – the only thing that might have changed is the approach towards it. New techniques of preparing flowcharts and drawing out the workflow have been introduced, which makes the job much…

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How to improve customer experience by maintaining good employee morale?

How to improve customer experience by maintaining good employee morale?

A business’ objective is to serve as many customers as they can, and do so while building mutually beneficial relationships. If the customer is happy dealing with the organization, then that means that they are content with the business representative – their sole interface with the organization. For a business to run efficiently and meet its objective, they must not only work hard to engage with their customers, but also their own employees, since they…

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CRM for Healthcare: Making hospitals more efficient with smarter integrations

CRM for Healthcare: Making hospitals more efficient with smarter integrations

Healthcare institutions today are facing tremendous amounts of pressure to wade through the crowd and come out as the leading brand. The reasons for this situation can range from increased competition, obsolete programs, decreased foundation funding, insufficient marketing campaigns, disorganized customer database, etc. At the heart of every issue is the institution’s focus on the business, and on itself, to generate more leads and customers, and more sales. This approach has become grossly outdated as…

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The Internet of Things: How is IoT significant for CRM-centric systems

The Internet of Things: How is IoT significant for CRM-centric systems

The Internet of Things (IoT) is a colloquial term that refers to the increased inter-connectivity that is being incorporated in a wide range of physical objects, through embedded electronics – ranging from smartphones and automobiles to household products like toasters and water bottles, to wearable equipment such as fitness trackers and watches. Using IoT, ‘smart’ machines can easily interact with each other through the exchange of data, via an integrated network. From the perspective of…

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CRM for hospitality industry – 4 benefits you never knew

CRM for hospitality industry – 4 benefits you never knew

Hospitality industry is all about providing feel good services to your customers and catering all their needs. The growth and downfall of a hotel is highly based on how their customers feel about their services. But how do you track whether you are meeting the needs and expectations of your customers? If you are still doing it the traditional way then believe us, you are getting nowhere. Its time you switch to Hotel CRM Software which helps…

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