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Marketing CRM : manage multiple marketing channels with ease

Marketing CRM : manage multiple marketing channels with ease

Today’s markets are entirely controlled by the customers. Long gone are the days when businesses decided what value they wanted to provide to the public, and with minimal competition in place, the customers had no choice but to accept the status quo. This was largely contributed by the absence of a substantial forum where customers could easily voice their product requirements and grievances. With the advent of technology, and the invention of interconnected digital networks,…

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Boost your sales team’s productivity with CRM analytic tools

Boost your sales team’s productivity with CRM analytic tools

A sales team is responsible for identifying prospective customers and securing a relationship with them. With that in mind, and when applied in the modern context of extreme competitive conditions, this usually means that they need to obtain a full view of the customer – right from who they are, what their surroundings comprise, and how they interact with it. The reason for this radical shift from the more traditional methods of sales is due…

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Sales funnel management: Why your old leads aren’t worth less

Sales funnel management: Why your old leads aren’t worth less

How long does it take for your company to recognize an individual or an organization that could be interested in your products? How long does it take for your company to engage with that lead and understand their requirements, and identify if they are likely to purchase the product? Finally, how long does it take for your company to sit down with a prospect and end up with a new customer? The answers to all these questions…

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How does a CRM-based approach for distribution makes it efficient

How does a CRM-based approach for distribution makes it efficient

In today’s highly competitive world, distributors need to find a way to sustain their business with their wide customer base, ranging from retailers to wholesalers to suppliers, and sometimes even the end consumer. When information is highly accessible, customers can quickly research the current market players and choose one that not only provides value to their product needs, but also one that weighs heavy on the side of customer satisfaction. This means that a distribution company…

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Understanding an Integrated CRM Software

Understanding an Integrated CRM Software

“Time is Gold”, but how often do we realize its real value? In the business world, time is not just gold but something beyond it. In the good old days, companies had no choice but to deal with bad CRM systems in order to maintain smooth functioning of their business. Why was CRM bad in the good old days? Earlier, CRM was a business support system that used to run on two different systems –…

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Important Features of a Lead Management Software

Important Features of a Lead Management Software

Running an efficient business in today’s extremely competitive market can be a challenging task. Whether it is a small business or a large organization, handling every aspect of your business effortlessly is only possible if you are well-equipped. Lead management software is one solution that many successful organizations have been using on a large scale to enhance the handling and marketing of their business. If you haven’t backed your business by the power of a…

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All you need to know about the CRM software for pharmaceutical companies

All you need to know about the CRM software for pharmaceutical companies

Pharmaceutical companies need to manage and maintain their relationships with a wide customer base, which comprises of chemists, key opinion leaders, and hospitals and healthcare clinics. While doing that, they also need to track their patent expiration dates, pay attention to their drug pricing, and ensure that their products are complying with the health standards and regulations in place. Keeping tabs on each of these operations can usually become overwhelming, and traditional management methods may…

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4 steps to effective customer relationship management

4 steps to effective customer relationship management

In the modern age, where technology is improving exponentially and digital is the new norm for everything data-related, customers are able to browse through products that meet their requirements with relative ease. They can also connect with other customers who have purchased the product and figure out if the offering met their expectations, provided more than what was advertised, or fell short of its promises. This mode of inter-connectivity also allows the customers to compare…

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Looking for a CRM for small teams? Five facts that you would be thankful to know

Looking for a CRM for small teams? Five facts that you would be thankful to know

When you’re a small business looking to make a mark in the world by providing your customers with exceptional products and services, while not comprising on impeccable customer service, you need to organize your internal functions and keep them working without any glitches. Some of these functions include tracking down people who might be interested in your product, and letting them know that you exist and can provide value to them by catering to their…

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Personalize your content for your customers with data management

Personalize your content for your customers with data management

Data is ubiquitous. What you choose to do with that data means all the difference between portraying yourself as a reliable brand, or a run-of-the-mill, for-profit business. The fundamental difference between these entities is that the former focuses on using all the existing data – sourced from leads, prospects and customers – and molding it into something that helps in providing more value to the customer, including all pre- and post-sales efforts. So what does value…

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