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How good is wearable technology for business operations

How good is wearable technology for business operations

Wearable technology has existed for centuries, right from abacus rings in the 17th century to pocket watches in the 20th century, and their simple purpose was to ease human efforts in performing tasks or obtaining information. With the dawn of the 21st century, wearables have evolved to include smartwatches and hyper-connected eye wear, which already have a wide range of functionalities and are continually evolving. From the perspective of a business or an industry, wearable technology can be…

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How to integrate and streamline your email marketing strategies with CRM

How to integrate and streamline your email marketing strategies with CRM

Your marketing mix is severely lacking without email marketing, since you may be missing out on a popular communication medium and engaging with hordes of potential customers. Email marketing, simply put, is the modern equivalent of direct mail marketing, although it is much more diverse in its reach and sophisticated in its appeal. Email marketing, if done right, can be highly influential in improving your overall marketing efforts – especially your content marketing. Targeting your…

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Improve customer retention with CRM system for customer management

Improve customer retention with CRM system for customer management

Competition is growing with each passing day. In the age of startups, more and more entrepreneurs are trying to make it big in the world by promising to deliver the next big thing. Irrelevant of how substantial their claims are, people are being treated to a long list of choices when they are looking for a product or service that fits their needs. A business works to obtain more customers and provide value to them…

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How to avoid overcrowding of unused features in your CRM software

How to avoid overcrowding of unused features in your CRM software

Features are amazing. Features are important. However, features exist to solve problems and issues. If a CRM software feature cannot provide you with the value that you require, or delivers more features than you need, it can get either frustrating or overwhelming for your employees and personnel, who will eventually be working with and handling the CRM software. CRM software retailers are increasing in number by the day, and this has created a competitive environment…

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How customer service software boosts your customer experience

How customer service software boosts your customer experience

In the past decade or so, industries are starting to realize that they are no longer situated at the center of the economy, but rather need to revolve and work around their customers to ensure that they remain loyal to them and keep on providing more business. With rapid advancements in technological networks taking place in the same period, customers are no longer limited to simply trusting salespersons on their word for providing good quality…

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How are web-based CRM software better than their traditional counterparts

Web-based CRM can be quite a mysterious beast, even for tech-savvy business owners. Let’s start with the basics: What exactly is a CRM software service? Put simply, CRM stands for customer relationship management. So, it essentially is software engineered to help you better manage your client relationships. Many web-based CRM systems include extra features such as web integration, business forecasting and database management. You can even get ‘total solution’ systems that have CRM capabilities, inventory…

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How to overcome market saturation in competitive industries

It is becoming increasingly difficult to enter a competitive market and convert your leads into customers, since there is a unique set of challenges associated with penetrating a market that’s oversaturated. However, anyone looking to enter these markets must realize that they have their own risks and rewards. An over saturated market usually implies a strong demand and is filled to the brim with competitors who are trying to meet it. But, at the same time,…

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4 ways by which a manufacturing company can benefit from CRM-based operations

4 ways by which a manufacturing company can benefit from CRM-based operations

Less is more. The competitiveness of every manufacturing company is based on how efficient their manufacturing processes are, and how quickly they can complete a task. Apart from the internal opportunities, effectively handling the business processes is also vital for the company’s success. Many manufacturing companies serve a turbulent market, which means that they need to proactively and precisely analyze their target segments and prepare for drastic fluctuations, all while maintaining their business and customer…

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Tips for startups- To run a successful lead generation campaign

Tips for startups- To run a successful lead generation campaign

One of the major challenges in today’s market is effective lead generation, and this is especially true for new startups. Most startups today fully understand their product or service, but usually fail at correctly analyzing their target market, which leads to less than optimal lead generation and sales. A common mistake that a lot of startups make is simply advertising the product to everyone in the hopes of gaining customers – a big no-no as…

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How is CRM blending your sales and marketing operations

How is CRM blending your sales and marketing operations

Sales and marketing are two entities within an organization that didn’t always get along famously. When sales were disappointing, the marketing team blamed the sales force for its poor show. The sales team claimed that the marketing team set the prices too high and utilized a large chunk of the budget. More broadly, the sales department believed that marketers had no idea with what’s really going on with the customers, while the marketing department were…

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