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Blurred Lines: How is CRM blending your sales and marketing operations?

Blurred Lines: How is CRM blending your sales and marketing operations?

Sales and marketing are two entities within an organization that didn’t always get along famously. When sales were disappointing, the marketing team blamed the sales force for its poor show. The sales team claimed that the marketing team set the prices too high and utilized a large chunk of the budget. More broadly, the sales department believed that marketers had no idea with what’s really going on with the customers, while the marketing department were…

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How does Social Media retrieve new challenges for companies?

How does Social Media retrieve new challenges for companies?

Social media has become an indispensable asset for every company in the recent years. It is a powerful toll, which, if utilized intelligently, can work wonders! It has become a very integral part of marketing for various organizations across the board. However, it’s still a relatively new tool that has a steep learning curve. As it continues to evolve, knowledge about the field will be attained through trial and error. At times, trying to understand…

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3 methods to facilitate employee adoption of a CRM system

3 methods to facilitate employee adoption of a CRM system

What is a sales team without adequate support and resources? Just a team that cannot produce the desired results for you. If this is happening with your business, then now is the right time to expand and invest in better business implementation options. But let’s be practical. Professional development is pretty much a must in the context of modern businesses and competitive circumstances. Whether it is your sales team or any other department, adopting the correct…

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How can a CRM be customized to suit your sales team’s needs?

How can a CRM be customized to suit your sales team’s needs?

When you are out choosing a CRM tool for your business, there is one thing that you don’t have to ever worry about and that’s options. There is no shortage, whatsoever, of options from which to pick and choose whatever best suits your needs. Even with so many options flooding the market, however, it is still a difficult decision when it comes to choosing the right one. Most modern CRM solutions are capable of being customized…

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Evaluation & Types of Customer Relationship Management Software

Evaluation & Types of Customer Relationship Management Software

In the modern world, the need for a CRM solution is felt by all companies. From small businesses to established organizations, CRM plays a vital role in ensuring the smooth functioning of any business and helps keep it updated. Customers are the core of every business and therefore keeping them satisfied and happy with the services that you provide is the need of the hour. Managing a better relationship with your customers will always boost your business as well as increases…

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What are the 3 most important lessons of CRM?

What are the 3 most important lessons of CRM?

As a business tool, Customer Relationship Management (CRM) has always been in the eye of the storm. Although traditional systems can sometimes boast high performance values, the general results have not always been up to the mark. While the ROI gained from a CRM software service might vary widely, some things have and might still go terribly wrong with CRM systems in recent times. A lot of experts are divided on why most CRM software doesn’t…

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How is data visualization an important support pillar for decision-making?

How is data visualization an important support pillar for decision-making?

The human brain is extremely versatile. However, it cannot process an exorbitant amount of information in a short time efficiently. This is the reason why conveying information in bite-sized pieces through the use of pictures and charts can be helpful. From a business perspective, extracting the most out of your available, historical customer information is required in order to make better decisions about your business and this can only be done through the effective use of…

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How to approach CRM from a Marketing Perspective

How to approach CRM from a Marketing Perspective

From the perspective of marketing, CRM comes across as an extremely viable model for businesses to invest in. It’s intelligent data and wide range of probable applications are what makes CRM such a lucrative model to invest in. CRM helps companies achieve better leads and understand the journey of their customers. Let us understand what a CRM software service can help you achieve: Better Leads For most companies, the majority of their marketing leads never convert into…

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Seven CRM-based email marketing strategies to improve response

Seven CRM-based email marketing strategies to improve response

The CRM software service plays a vital role in improving the company-customer relationship, which leads to more people clicking, reading, and engaging with your email messages and more often. Well-implemented CRM software allows you to manage data associated with the customers. It organizes customer information, accounts, leads, and sales opportunities on a single platform. A CRM platform also improves the email marketing ROI by helping the sales and marketing teams know what of the sales…

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