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How is wearable technology important for improving business operations?

How is wearable technology important for improving business operations?

Wearable technology has existed for centuries, right from abacus rings in the 17th century to pocket watches in the 20th century, and their simple purpose was to ease human efforts in performing tasks or obtaining information. With the dawn of the 21st century, wearables have evolved to include smartwatches and hyper-connected eye wear, which already have a wide range of functionalities and are continually evolving. From the perspective of a business or an industry, wearable technology can be…

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How can you integrate and streamline your Email Marketing strategies?

How can you integrate and streamline your Email Marketing strategies?

Your marketing mix is severely lacking without email marketing, since you may be missing out on a popular communication medium and engaging with hordes of potential customers. Email marketing, simply put, is the modern equivalent of direct mail marketing, although it is much more diverse in its reach and sophisticated in its appeal. Email marketing, if done right, can be highly influential in improving your overall marketing efforts – especially your content marketing. Targeting your…

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How to avoid overcrowding of features in your CRM software?

How to avoid overcrowding of features in your CRM software?

Features are amazing. Features are important. However, features exist to solve problems and issues. If a CRM software feature cannot provide you with the value that you require, or delivers more features than you need, it can get either frustrating or overwhelming for your employees and personnel, who will eventually be working with and handling the CRM software. CRM software retailers are increasing in number by the day, and this has created a competitive environment…

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How are web-based CRM systems better than their traditional counterparts?

Web-based CRM can be quite a mysterious beast, even for tech-savvy business owners. Let’s start with the basics: What exactly is a CRM software service? Put simply, CRM stands for customer relationship management. So, it essentially is software engineered to help you better manage your client relationships. Many web-based CRM systems include extra features such as web integration, business forecasting and database management. You can even get ‘total solution’ systems that have CRM capabilities, inventory…

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How to overcome market saturation in competitive industries?

It is becoming increasingly difficult to enter a competitive market and convert your leads into customers, since there is a unique set of challenges associated with penetrating a market that’s oversaturated. However, anyone looking to enter these markets must realize that they have their own risks and rewards. An over saturated market usually implies a strong demand and is filled to the brim with competitors who are trying to meet it. But, at the same time,…

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4 ways by which a manufacturing company can benefit from CRM-based operations

4 ways by which a manufacturing company can benefit from CRM-based operations

Less is more. The competitiveness of every manufacturing company is based on how efficient their manufacturing processes are, and how quickly they can complete a task. Apart from the internal opportunities, effectively handling the business processes is also vital for the company’s success. Many manufacturing companies serve a turbulent market, which means that they need to proactively and precisely analyze their target segments and prepare for drastic fluctuations, all while maintaining their business and customer…

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How can a startup run a successful lead generation campaign?

How can a startup run a successful lead generation campaign?

One of the major challenges in today’s market is effective lead generation, and this is especially true for new startups. Most startups today fully understand their product or service, but usually fail at correctly analyzing their target market, which leads to less than optimal lead generation and sales. A common mistake that a lot of startups make is simply advertising the product to everyone in the hopes of gaining customers – a big no-no as…

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