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How can marketing automation improve your lead Conversion

How can marketing automation improve your lead Conversion

Every business knows that acquiring leads is only a part of the equation. Afterwards, the lead needs to be kept warm and converted into a buying customer. Most businesses keep losing around 93% of their initial leads at various stages of their conversion channel. In light of this fact, automation has become the guiding compass towards achieving higher conversion rate. You can find automation strategies in all successful organizations guiding their daily operations. In this…

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5 strategies to ensure customer retention with customer service CRM

5 strategies to ensure customer retention with customer service CRM

According to research, it’s five times more expensive to acquire a new customer than retaining an existing one. But this statistics tell only half the tale. Apart from a few brands, customer loyalty has become the rarest commodity. According to a research done by Accenture, only 28.3 % of the brands are able to retain their customers. In other cases, the open nature of internet makes your customers an open prospect for competitors in the…

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5 advantages of having a detailed and scripted sales protocol

5 advantages of having a detailed and scripted sales protocol

Do you believe to hear the whispers of an inner sales muse as you meet every new prospect? If your answer is in affirmative, you are probably dead wrong. According to research, a new prospect cannot be readily measured and categorized. They come with individual requirements and experiences that are hard to be quantified. Moreover, your clients could take your intuitive approach for carelessness or lack of respect. With this in mind, most organizations carry…

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How CRM Lead Scoring works in a practical scenario?

How CRM Lead Scoring works in a practical scenario?

In this blog, we repeated many times that all leads aren’t created equal. Their sources have varying intentions and intensity. An experienced business knows to hobble between many leads, before zeroing-in on serious prospects. With a lead processing actions.  You can transfer them on-to a larger scale and bigger volume. As your industry gets competitive, acquiring right insights could be the way to drive your business forward. Why Is Lead Scoring Necessary? Leads don’t ring your cash register but lead…

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How CRM provides a better Understanding of Market Dynamics?

How CRM provides a better Understanding of Market Dynamics?

Every marketplace is guided by its individual dynamics; the term ‘market trend’ refers to the surface movements in a marketplace. At any moment, you can only guess and stare at the market trends as it goes through random wavy movements. It becomes genuinely hard to understand and follow market trends under these circumstances. But market dynamics exist at a much deeper level. It refers to the controlling forces that determine the surface market trends. For…

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How CRM System makes an ideal Employee Management Software?

How CRM System makes an ideal Employee Management Software?

If you can plug yourself into stealth mode and then walk and peep into office conversations, you can actually find out that most of the talk has a very little semblance to the actual work. Most processes at work go through an incredibly long convoluted process chain to get completed. An employee’s mind often turns idle without thorough guidance offered which reflects on his/her work output. Are your employees working with optimal proficiency? Are they…

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How Startups can benefit from adopting a CRM-based approach?

How Startups can benefit from adopting a CRM-based approach?

When you don’t have the burgeoning marketing budget of a large corporate, you cannot afford many mistakes in your daily process. When trying to handle a nimble and fragile budget, each of your decision becomes risky. Consequently, this can lead to a situation of staying-out-of-the-water, where one cannot take any decisions due to the fear of taking the bad ones. Here, you require a consistently clear and straightforward decision-making process, accumulating towards more successful decisions….

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4 Spots where your CRM Software might be Carrying Hidden Expenses

4 Spots where your CRM Software might be Carrying Hidden Expenses

Today’s software product economy isn’t very transparent. If you are expecting purely upfront prices, your purchase choices could be easily and seriously misleading. With a product shelf-space barely lasting six months, product developers should look at new ways of increasing their subscription number. When there isn’t enough time to develop product identity, taking convoluted ways to return product prices is a strategic path. With initial CRM adoption and establishment while including multiple departments, being a…

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How CRM based data management system helps in lean process management

How CRM based data management system helps in lean process management

In this age of businesses moving at blazing speeds, no one can afford a moment to slip on a regular basis. A consistent loss of time between processes can collectively accumulate into a big gap. According to research in this regard, up to 40% of employee time expenditure cannot be attributed to any productive efforts. Upon examination, this time is usually spent at tying up the loose ends, each accumulating in a collective loss of…

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Top CRM Trends in 2016

Top CRM Trends in 2016

In a technology-driven marketplace, you need to keep a pulse on Industry trends and tastes. In a fast evolving industry such as CRM, it could easily get hard to keep track of the continued change and evolution. In this article, we are collecting and presenting the top trends currently swaying the CRM industry. Needs to be Customized for Businesses Your CRM software should be customized to your exact business requirements. With customizations that are based…

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