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5 ways your brand will benefit by implementing social CRM

Today, all brands and businesses strive to build rock-solid social media profiles. Most companies have dedicated teams to manage their social presence, and their job is to keep social media buzzing with activities. Having the right people equipped with right tools greatly increases the reach and appeal of your efforts. Here are five ways in which a social CRM can be beneficial for your business. Increase your social Media Interactions During last couple of years,…

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Acquire your prospect’s complete attention during the sales pitch

Acquire your prospect’s complete attention during the sales pitch

Almost all service and sales professionals occasionally face the following dilemma. As you are trying to successfully reproduce your most well-rehearsed sales pitch, your prospect’s attention seems to veer off in multiple directions. They could be frequently glancing their smart phones or a passer-by suddenly becomes incredibly interesting. Simply put, the prospect seems to be minimally interested in your sales pitch. At the same time, some other sales professionals are able to achieve unflinching prospect attention…

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How reports and analytics augment your daily sales management

How reports and analytics augment your daily sales management

In the last couple of years, we have seen the core skill requisite for sales shifting from communicative dexterity to precise decision making. Having the ability to make right decisions will increase customer turn-over, rate of customer acquisition and allows you to zero-in on the right prospect. Today, you can find many tools available for marketing and sales decision-making in the market. But most are content with giving only a partially complete picture. But the…

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5 Exceptional CRM-based Sales Practices to Adopt in 2016

5 Exceptional CRM-based Sales Practices to Adopt in 2016

In the last couple of years, sales has undergone a complete transformation in terms of its underlying challenges and expectations. Altogether, sales can no longer be considered a process of fair exchange in product and its value; today it doesn’t just limit itself to individual seller and buyer. Rather, it revolves around organizational decision-making and process streamlining, which can be considered the essential characteristics of a modern sales process. These five CRM-based sales practices help…

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5 significant cues to consider while interviewing a sales professional

5 significant cues to consider while interviewing a sales professional

It’s no secret that a successful sales person isn’t created overnight; when you look at history, almost all famous sales persons have gone through lean patches before they proceeded to refine and distill their approaches. In previous generations, successful professionals had the opportunity to attend low stake meetings, where they could afford to fail and improve on their skills. But the modern sales arena is governed by cut-throat market competition. This simply means that most…

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How can marketing automation improve your lead Conversion

How can marketing automation improve your lead Conversion

Every business knows that acquiring leads is only a part of the equation. Afterwards, the lead needs to be kept warm and converted into a buying customer. Most businesses keep losing around 93% of their initial leads at various stages of their conversion channel. In light of this fact, automation has become the guiding compass towards achieving higher conversion rate. You can find automation strategies in all successful organizations guiding their daily operations. In this…

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5 strategies to ensure customer retention with customer service CRM

5 strategies to ensure customer retention with customer service CRM

According to research, it’s five times more expensive to acquire a new customer than retaining an existing one. But this statistics tell only half the tale. Apart from a few brands, customer loyalty has become the rarest commodity. According to a research done by Accenture, only 28.3 % of the brands are able to retain their customers. In other cases, the open nature of internet makes your customers an open prospect for competitors in the…

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5 advantages of having a detailed and scripted sales protocol

5 advantages of having a detailed and scripted sales protocol

Do you believe to hear the whispers of an inner sales muse as you meet every new prospect? If your answer is in affirmative, you are probably dead wrong. According to research, a new prospect cannot be readily measured and categorized. They come with individual requirements and experiences that are hard to be quantified. Moreover, your clients could take your intuitive approach for carelessness or lack of respect. With this in mind, most organizations carry…

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How CRM Lead Scoring works in a practical scenario?

How CRM Lead Scoring works in a practical scenario?

In this blog, we repeated many times that all leads aren’t created equal. Their sources have varying intentions and intensity. An experienced business knows to hobble between many leads, before zeroing-in on serious prospects. With a CRM-based lead scoring, you can replicate these successful <a ” href=”https://en.wikipedia.org/wiki/Lead_management”>lead processing actions.  You can transfer them on-to a larger scale and bigger volume. As your industry gets competitive, acquiring right insights could be the way to drive your business forward. Why Is Lead Scoring…

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How CRM provides a better Understanding of Market Dynamics?

How CRM provides a better Understanding of Market Dynamics?

Every marketplace is guided by its individual dynamics; the term ‘market trend’ refers to the surface movements in a marketplace. At any moment, you can only guess and stare at the market trends as it goes through random wavy movements. It becomes genuinely hard to understand and follow market trends under these circumstances. But market dynamics exist at a much deeper level. It refers to the controlling forces that determine the surface market trends. For…

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