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Marketing Automation Software: Concept and Practical Benefits

Marketing Automation Software: Concept and Practical Benefits

In B2B SaaS Industry, marketing automation has become the most popular buzzword. It has also grown to have numerous meanings, literally covering indefinite number of concepts under the term. Some marketers are known to go way beyond explaining the term ‘marketing automation software’, attaching general commonality and numerous benefits to be associated with the software. Sometimes, marketing automation software could be claimed to boost your ROI through the roof. It can also be termed to ensure that…

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CRM for Customer Loyalty: How to create long-standing customer Relationships?

CRM for Customer Loyalty: How to create long-standing customer Relationships?

Today, every business considers winning customer loyalty as its ultimate aim. By achieving a loyal customer base, you could build an audience list who accompanies you on the ever-growing journey of your business. With increased customer loyalty, you can also increase customer retention and create better up-selling and cross-selling opportunities. By this, customer loyalty could be arguably said to have direct financial returns. Considering the two parties, the concerned business always carries the responsibility to…

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CRM for small business-Why small businesses should have cloud-based CRM

CRM for small business-Why small businesses should have cloud-based CRM

Today, every business looks into Cloud transition as an inevitable step or progress. If you are a traditional small business looking forward to adaption of digital technology, you could be immediately hit by a number of technology-related phobias. Is a change really required? Will the cloud investment be too hefty? Can we handle the inbred technological complexity? All these questions are only natural and requires due serious consideration. So, let’s analyze this basic fear occupying…

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How a CRM Online Workflow Management Streamlines your Project Flow?

How a CRM Online Workflow Management Streamlines your Project Flow?

If you are struggling to tie-together multiple ends of your project flow, Statistics tells that you are not alone…In the absence of right methodology and uniform monitoring, most project management schedules run overboard and budget regularly gets exceeded. A CRM online workflow management combines and streamlines multiple aspect of your project management. It gives you a comprehensive outlook and control over your entire project. 1. Allocate and Prioritize your Work At any point of time,…

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Why Social Customer Service is indispensable for a Modern Business?

Why Social Customer Service is indispensable for a Modern Business?

The preferred medium of customer conversation has been changing over the years. Today, social media platforms are dominating as the preferred media for business-customer relations and inter-customer conversations. In order to realize the potential of social media, businesses need more sophisticated tools and strategy. A social CRM allows you to digitally converse and connect with your audience through a unified platform. With customers collectively choosing social media as a preferred conversation medium, having the right…

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Four Steely CRM Features to motivate and bond your sales Team together?

Four Steely CRM Features to motivate and bond your sales Team together?

With any experience in actual sales, you will know that sales activity for an organization actually resembles more to a marathon than a 100 meter dash to finish line. If your team members end-up spending all their emotional reserve and energy at start, going forward may suddenly get exhausting and taxing. A sales team requires a steady stream of motivation and directives to succeed in long-term. With CRM, your team could maintain the right perspective…

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How CRM Sales Forecasting Reports Dissect Your Diverse Business Scenarios

How CRM Sales Forecasting Reports Dissect Your Diverse Business Scenarios

In a wildly undulating marketplace, making realistically accurate sales predictions is a tough challenge. With too many internal and external factors, your market evaluation could be easily misguided. A CRM-based sales forecasting report allows you to comprehensively organize and make sense of multiple facets of your business. With CRM, you could collect all relevant data streams that could invoke substantial predictions to give you a head-start in your sales activities. Why Predictions frequently go astray?…

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CRM for Customer Retention: How to delight your customers into staying?

CRM for Customer Retention: How to delight your customers into staying?

In the current business environment, you cannot take customer retention for a given, even slightly. With competition waiting to entice your customers away with attractive offers and packages, you simply can’t afford anything less than an optimal move. Under a CRM-organized customer retention program, you could control and manage multiple facets of your business. With the right CRM-based tools, you can organize and manage each customer interaction and conversation to aid your business objectives. A…

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CRM for business – tips to incrementally increases your profit margins

CRM for business – tips to incrementally increases your profit margins

Undeniably, the aim of all business tools and protocols is to ultimately boost profit margins. Especially, when the concerned tool should augment direct customer sales and earnings. In this situation, a business CRM should be able to increase profit margins by utilizing and leveraging automation benefits. This puts your SaaS CRM solution under constant scanner, to be judged on its ability to increase profits. It also puts the pressure of expectation upon your sales associates…

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How social CRM benefits your contact building efforts

How social CRM benefits your contact building efforts

Today, list building is considered an essential life-skill for businesses. Whether you just have a list of random leads or definite list of prospects, building a list of possible customers give a sense of direction to your business. At the same time, list building is just a primary step towards customer acquisition. In-order to fulfill its potential, you need to further connect and engage with the selected audience. A social CRM tool allows you to…

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