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Pokemon in Business: How to hack your business growth like Pokemon Go

Pokemon in Business: How to hack your business growth like Pokemon Go

Pokemon are everywhere and you just wanna catch e’m all! The world’s most popular game couldn’t be more simpler and more engrossing at the same time. Substituting Leads for with Pokemon, the same lines could be superimposed to your business and customer acquisition scenarios. Like the elusive Pikachu in Pokemon Go, your best prospects could be hidden among the entire geographical spread. And it’s the fulfillment of your true spirit to seek them out and…

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Forget Big Data: Embrace the power of Micro Data for your Business

Forget Big Data: Embrace the power of Micro Data for your Business

It sounds almost like an epiphany, “Big businesses need big data”. In the world of big data, all customer interactions are painstakingly collected and stacked. By accessing big data, companies can cover and categorize multiple aspects of their customer behavior. Having access to big data means that businesses have the ability to understand their audience perspective and consequent positioning of their product. But it can’t get you closer to an actual deal closure or understand…

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How CRM Reports and Analytics can turn you into an amazing Decision Maker?

How CRM Reports and Analytics can turn you into an amazing Decision Maker?

Successful businessmen know that growth in business isn’t a naturally occurring phenomenon. They are usually designed through smart decision making and investing resources at right touch points. For this, you need to have the ability to take right decisions by applying right insights at the right time. Usually, businessmen develop the above acumen with years of practice. But in the face of modern competition, one simply cannot afford this demand on time or resources. With…

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CRM Gamification can shoot-up your business success – know how

CRM Gamification can shoot-up your business success – know how

An apparently pretentious term, Gamification has grown into one of the most popular strategy-related buzzword. From Global leaders such as Google to even 5 member Micro businesses, Gamification has been adopted and endorsed by businesses all across the Globe. If you are uninitiated, the term ‘Gamification’ may appear complex and hard to grasp. But in reality, most businesses may already have unintentionally integrated certain elements of Gamification into their activities. For example, it could be…

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How to amplify your customer reach through customer service CRM

How to amplify your customer reach through customer service CRM

The role of technology in closing a sales deal has been steadily rising in the last few years. Present day customers demand much more than a good product with an agreeable price tag. They challenge businesses to win-over their interest and attention over the concerned product. Meanwhile, businesses are expected to meet these demands within their proposed competitive prices. Sales Profiling tools and techniques let you manage your prospects around specific objectives. It enables you to…

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3 critical stages of deal closures to maximize your revenue

3 critical stages of deal closures to maximize your revenue

Quite bluntly, sales professionals aren’t equipped to deal with the uncertainties associated with deal closures. Often, they prefer to ‘bat-as-it-may-come’. They simply believe that they are capable of achieving the requisite results from the available opportunities. But the ability to leverage current opportunities can’t always be enough to meet their respective sales targets or keep the revenue clock ticking. For this, you need to have a systematic plan to ensure that you are having prospects…

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5 ways CRM integrated marketing can return your lost prospects

5 ways CRM integrated marketing can return your lost prospects

All businesses and marketers go through the moment of dark realization that their marketing isn’t delivering the desired returns. You could be simply watching your hard-earned prospects showing no potential interest in your offering. From the marketing perspective, this simply means that you would have low chances and high difficulty in converting those leads. For maximizing your lead to customer conversion ratio, you should be able to establish recurring business interactions. This needs bringing back…

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CRM for Customer Service: How to consistently provide customer happiness

CRM for Customer Service: How to consistently provide customer happiness

In his killer Book ‘the Compound Effect’, Darren Hardy explained how making a series of small changes and sticking to them can significantly alter your personal fortunes. If you think of it, the same principle applies to multiple arenas of business. And most importantly, it can catapult your customer satisfaction and online profile to its highest levels. Almost all businesses are looking to find a single monumental shortcut to improve their customer satisfaction levels. But…

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How to recognize prospects with CRM for customer management

How to recognize prospects with CRM for customer management

Recently, Digital India was taken aback by the litigation where Uber accused Ola of clogging up its services through false bookings initiated by their employees and internet bots. We are not yet sure what’s fabricated and who is the victim. But self-assuredly, we will not be completely surprised if the judgment comes out either way –taking legal risks to gain competitive upper hand or making false accusation towards competitors is common-enough in the modern business…

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7 impeccable sales CRM shortcuts to reach sales targets

7 impeccable sales CRM shortcuts to reach sales targets

Ultimately, the means and objective of all sales teams is reaching their respective monthly sales targets. Most sales professionals are known to ramp-up their sales, acquisition in the last week, frequently out of breath and grasping at anything. Although occasionally permissible, eleventh hour aggressiveness isn’t the most efficient way of reaching your targets. Often, this means that sales people may need to allow lenient deal closure and loosing profit margins. In this, a sale CRM…

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