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5 steps to get back your cold leads by using marketing CRM

5 steps to get back your cold leads by using marketing CRM

Cold Leads aren’t dead. But they definitely need some defibrillation to start responding again. Ok, let me explain. Today marketing and lead acquisition is costlier than ever. Almost 20% more costly. In this situation, having fresh leads means that you need to constantly re-invest in your marketing budget. Meanwhile, the same expenditures are able to procure a lesser number of leads. In this situation, a CRM platform enables you to nurture and revive your cold…

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Five instances where the sales CRM can make a difference to your Sales Performance

Five instances where the sales CRM can make a difference to your Sales Performance

For almost every business, the virtual stretch from acquiring leads to converting those into actual customers is getting longer and tougher. This also means that most of the initial leads are lost before they transition into paying customers. Sales CRM platform lets you combine and manage multiple challenges and opportunities that come up in day-to-day sales operations.  Lead Volume is too high Instance –Industry with inflow of low quality Leads. Challenge – sifting potential prospects…

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Five Factors that will ensure Optimal ROI in CRM implementation

Five Factors that will ensure Optimal ROI in CRM implementation

Today, CRM platform has become the centerpiece of modern business evolution. In-order to achieve its maximum impact, a CRM platform should be implemented across business verticals. This could turn it into a high investment decision. For the same reason, it gets both appraised and ridiculed for the involved high costs. In this situation, CRM implementation and ROI become a delicate issue that demands answers within short runs. In most organizations, this period of hiatus may…

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How a CRM propelled sales Team delivers Higher Performance?

How a CRM propelled sales Team delivers Higher Performance?

All sales teams are known to be nit picky about team organization. It almost always follows a clear hierarchy-based flow for ideas and processes.Whether you like it or not, this presents clear challenges when adapting to the fast-changing landscape of digital and direct sales operations. Given this, one should have a clear way to organize exchange of ideas and operational responsibilities. Through CRM software, you can organize your entire sales team on a single organizational…

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Don’t sweat the small stuff: Now automate it with CRM

Don’t sweat the small stuff: Now automate it with CRM

‘Don’t sweat the small stuff’ is obviously a false statement for most businessmen and managers. Most of them are dedicated micro managers, looking at every aspect of their business. In the same breath, they are also looking to create a smarter way of managing their daily responsibilities. In this current circumstance, there are also obvious questions that are asked about the utility of micromanagement. Unaided Micromanagement isn’t Realistic anymore If you are a manager looking…

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Top Ten Sales Rep Mistakes that Your Sales Manager cannot Forgive

Top Ten Sales Rep Mistakes that Your Sales Manager cannot Forgive

All sales managers, ever to have walked through the trenches of meeting sales quota are aware of the challenges of landing a deal closure. Resultantly, they are also empathetic and understanding towards the challenges of their fellow sales professionals. But there are certain circumstances, under which the sales managers could lose their coolness and deliver a violent lash-out. While you may advise behind the back to practice Vipassana, certain blowouts are completely warranted; sometimes even…

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Real Estate CRM – Effective in eliminating realty space challenges

Real Estate CRM – Effective in eliminating realty space challenges

Whether you like it or not, all traditional industries are undergoing a major upheaval. The openness and utility of Internet and digital media have been revolutionary in the recent years. In comparison, real estate industry is still largely undergoing the transformation that the other industries have already passed through.(Such as travel and retailing). In this scenario, a CRM software custom made for Realtor Industry could potentially make a big difference. Real Estate CRM enables adaption…

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How to use customer profiling methods to build your audience base?

How to use customer profiling methods to build your audience base?

Presently, precision has become the difference-maker between success and failure in business operations. When you ingrain precision into your daily operations, it enables you to reach and sell to your desired customer in the shortest and easiest way. Customer profiling methods enable you to reach, influence and build your customer base.  It also enables you to detail your audience, further helping you develop the right understanding of your target audience. Customer profiling to make sense…

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Five ways Manufacturing CRM can align Product Demand and Supply?

Five ways Manufacturing CRM can align Product Demand and Supply?

It’s the fundamental rule of the FMCG industry – Everything that isn’t sold affects your bottom line and erodes the profit margin. Presently, you can add a number of related variables such as transportation cost, raw material procurement, manpower, etc.… Finally, you need to combine all these factors even to have a primary understanding of the right pricing in the FMCG industry. In this situation, balancing the demand and supply becomes the chief objective for…

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Top 5 service CRM tools for better management of customer database

Top 5 service CRM tools for better management of customer database

In his groundbreaking book ‘Tipping Point’, Malcom Gladwell describes tipping point as the point of turnaround, when everything achieved up-to that point cascades into a success. Usually, this success is greater than the sum of the combination of its ingredients. But before achieving the tipping point, you should be trying and influence different factors that could potentially contribute towards your final goal. You can apply the same principle towards building a satisfied customer base. For this, you need…

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