Art of getting paid on time: How to use your CRM software to build marketing?

Kapture CRM Marketing Tools

Your business needs a marketing plan and strategy and CRM can essentially be one of the most powerful tools in your marketing set as well. If you want to know what the art of getting paid on time is then, in simple words, it all revolves around knowing your customers, giving them what they want and ensuring they are happy customers eventually.

The system helps you create a picture of your clients based on their like, dislikes, buying habits and requirements. Here is a short insight into creating small marketing campaigns, which will help you use the CRM systems to know your clients better and eventually help your company in improving marketing culture and generating higher revenue.

Import contacts and potential leads

CRM marketing provides companies with basic features that enable you to kick-start campaign with the best of the resources and first-hand data. All your customers, based on area or product requirement, can now be segregated through the CRM.

1. Create marketing list

A target market list can be created from various client databases, mailing contacts and potential interest showing customers. CRM has features where you can create common groups and have potential clients onto same groups, based on their interests and then create aligned marketing campaign for them.

2. Create marketing campaign

Based on the clients or the list of potential clients that you have created for your marketing strategy, you can either create a quick purpose based marketing campaign, with immediate call-to-action, or create a long-term marketing campaign that runs more.

3. Campaign response

Potential customers tend to reply to the marketing campaigns of a company or react to it in a certain manner. The response can be showing interest, disinterest or can also be an enquiry to obtain further details about your product and services. Make sure that your CRM is capturing all these responses from various clients, in its marketing groups itself.

4. Analyze campaign reports

The active/passive status of a campaign, comparison of various on-going campaigns for clients or different company products and the performance rates of each campaign can be evaluated. With the help of CRM reports, you can determine how much success has a particular marketing campaign gained and the leads it has created, to pass through the sales funnel.

Database creation for every product or business service in a company is also very essential as the database segregation can depend on the collective information of the clients, their status or spending budget based group, and business competition based or even based on the simple real time updates. Various social media platforms like LinkedIn, Facebook and Twitter, to name a few, come in very handy when a company is making different groups for their separate marketing campaigns.

Making your marketing campaign a success is what your business needs to thrive and churn out more revenue. The art of getting paid on time lies with simply understanding the need of the customer and providing them with the same; it’s simple but very effective!

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