Any business or individual can collect large following through publishing funny and witty posts. But do they actually convert into actual sales?
Today most businesses would give the answer in negative. In the end, businesses take social media as a non-return investment and desert it as a means of marketing.
But a business with smart social strategy has created and continues to leverage substantial opportunities through social media. These are five most important tips for turning social conversations into sales opportunities.
1. Spur the Right kind of Conversations
When you are active on social media, you have multiple threads of conversations coming up along various profiles. One needs to acquire the skills to divert and manage your conversations to the right direction. An ability to direct your conversations to right path means that they are entering into your sales pipeline.
In the opposite scenario, you can quickly find your conversations calcified and stagnant. This leads to dropping of your social engagement with no actionable returns.
2. Do better than a Sales Pitch
In a social scenario, your brand is supposed to be engaging and interesting. But brands do continue getting famous for shooting off blind sales pitch messages without keeping their customer interest in mind.
Social conversations require you to broaden your perceptive to generate customer interest. This enables you to create more productive conversations that allow you to sync with your existing customer base. This enables you to convert your social page into a long-term sales asset. You can also manage your conversations in a smarter and productive manner.
3. Create an Attractive Social Voice
Brands and companies with robust social engagement drive strong sales. For creating consistent engagement, companies should have a social voice that users can understand and relate with.
This requires you to understand your common consumer language dialects and apply it to every conversation.
4. Cover Multiple Social Media Channels
It’s no secret that multiple social media platforms have its own specific utilities and special modes of use. Having multiple active platforms enable you to cover customers with different tastes. It also allows you to provide a complete social experience for your users.
Having the ability to cover and interact with multiple social media channels increase your audience engagement. This can lead you towards actionable sales opportunities.
5. Automate Social Conversations
One of the most viable social media obstruction is the cost of engagement. If each of social media messages take inordinate employee time, social media could suddenly turn into a high investment platform.
With automating and streamlining conversations, you can suddenly decrease your time of management for each response. This lets you automate social conversations through a unified channel.