How proper investment can fuel digital transformation?

How proper investment can fuel digital transformation?

Your customers are online. Are you online? In the digital era, when everybody is online the question arises if you have a concrete presence in the digital space. Whether you are taking enough and right kind of measures to break the clutter and stand out in the chaotic world. The digital platform provides umpteen number of opportunities to showcase your presence and build a successful business profile for your brand. But, the other side of…

Why Your Customer Service and Marketing Team Need To Work Together

Why Your Customer Service and Marketing Team Need To Work Together

Customer service and marketing are often sees as independent processes by most businesses. Indeed the differences are pretty obvious; marketing is acquiring new prospects and customer service is about keeping them happy. Both the departments have separate strategies and training procedures, and the employees of the respective departments could even be situated in different geographical locations. But do you really think they are independent of each other? No…. don’t say YES. Because, it is NOT…

Awaken the Media Force with Kapture CRM [Infographic]

Awaken the Media Force with Kapture CRM [Infographic]

Media agencies are now rising and taking businesses to new horizons. But, when several agencies are jumping to hyperspace and doing a kickass marketing others are falling prey to unorganized campaigns. So, how to gear-up your media agencies? Kapture CRM can help you streamline and strategize your media plans without breakin’ a sweat. Let’s see how exactly Kapture CRM awakes the force within media agencies.

On The Cusp Of New Year: CRM Trends To Watch Out For

On The Cusp Of New Year: CRM Trends To Watch Out For

Today’s businesses are growing faster and are being held more accountable for their actions and performance than ever before, thanks to increased competition and customer expectations, which are by-products of an online, mobile-centric economy. A solid customer experience at every touchpoint has become essential. Jargons like automation, Artificial Intelligence (AI), Big Data, analytics etc. will soon become indispensable terms in the world of CRM, and the process is already underway. CRM has indeed come a…

Create Better Content by Understanding Your Customers Better

Create Better Content by Understanding Your Customers Better

Content marketing is the one word that marketers all across the globe fear most. Actually, it’s producing impeccable content that makes their minds tick. While it is not rocket science, there are just a handful of businesses that do it right. Creating an eye-catching piece of content is mostly a choice. You can put in the much needed time and efforts required and build a prosperous brand or take the road most travelled: poor content…

How To Harness CRM To Enhance Customer Satisfaction And Loyalty?

How To Harness CRM To Enhance Customer Satisfaction And Loyalty?

Imagine that you are the head of a business or its sales and marketing arm. Wouldn’t the prospect of achieving better conversion rates, at lower costs while simultaneously increasing the profits, seem tantalising? Properly used, that is exactly what a good CRM is capable of. Getting new customers and retaining them is the mantra of e-commerce establishments. The people in the business are always researching and thinking about new ways to increase revenue. But, often,…

Customer Profiling- The Magic Of Simplification

Customer Profiling- The Magic Of Simplification

Let’s assume you are the owner of a bakery. In a bid to increase your sales, you decide to come up with a new range of baked goods. But, that’s only a tiny part of the work done. There are quite a lot of questions that need to be answered before launching any product. Questions like- Do you know who your customers are? What they like? What they buy? These are all important points, the…

Empower Your Frontline Employees: Watch Your Business Grow!

Empower Your Frontline Employees: Watch Your Business Grow!

Customer service reps and sales reps are often regarded as the face of any organization, and for good reason. More often than not, any interaction between a business and its clients takes place through either of these touchpoints. Not only are these two domains responsible for ensuring high levels of customer satisfaction at all times, but also they are instrumental in advancing the growth of a business through client acquisition. This is especially true in…

How can Kapture help your Sales Team Address their biggest CRM Pain Points

How can Kapture help your Sales Team Address their biggest CRM Pain Points

Your sales team was not meant to tinker around with technology. They need to use their time doing the thing that they do best, which is converting leads, closing deals and making sales. They need to impact the numbers to actually reflect change. Without a proper user implementation, entire lead management systems can crumble, as your sales team struggles to find its way through highly cluttered and counter-intuitive CRM systems. With the help of Kapture…

The Art of Personalization: Making Your Customers Love You

The Art of Personalization: Making Your Customers Love You

There’s this cafeteria in my city which can now be aptly named as my ‘second home.’ Not only have I dragged all my friends there with me, people are tired of my regular check-ins to that place as well. Though I would love to review that place, but this is not one of those reviews. I am sure you might have seen movies where a guy enters a restaurant and the waiter shows him to…

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