The Ingredients of a Kickass Marketing Plan for Small Businesses

The Ingredients of a Kickass Marketing Plan for Small Businesses

Planning and creating an effective marketing strategy is crucial for every business. Several businesses spend years of experience and money to create a perfect marketing plan that efficiently works for them. The irony is that consumers are lazy, thus they don’t pay much heed towards the products or services you have to offer. Whether great or worse, all the businesses depend on their marketing strategies to tell the prospects about the latest & greatest. Business…

The Perfect CRM Proposal to Woo your Customers [INFOGRAPHIC]

The Perfect CRM Proposal to Woo your Customers [INFOGRAPHIC]

Managing a client load from marketing to sales can be a Herculean task. CRM, however, sweetens the pot with its overwhelming services and the ability to manage everything, all at once. Because a CRM is geared towards managing the sales leads and customer data, you can greatly increase efficiency, enhance performance, revenue and much more. A CRM like Kapture does it all without any hassle. As a marketer once said, “It’s not about the product,…

Why Your CRM Needs A Multichannel Communication?

Why Your CRM Needs A Multichannel Communication?

Remember the days when people had to drive through a long distance in order to buy a product? Isn’t it difficult to fathom a world where you couldn’t get everything at the click of a button? Indeed, it is. With the advent of new technologies by the second; the times when your customers could only connect with you on a call are long gone. If there’s one industry where less isn’t more, it is the…

ARTIFICIAL INTELLIGENCE: THE NEXT WAVE IN CRM

ARTIFICIAL INTELLIGENCE: THE NEXT WAVE IN CRM

We are living in a world increasingly interconnected through technology, where everyone and everything seems to be connected to each other. The emergence of Internet of Things (IoT) has enabled virtually any inanimate device/ object capable to communicating with one another by sending and receiving data. In the midst of all this, we are besieged by an endless onslaught of information. Artificial Intelligence (AI) is the latest jargon to join the bandwagon of technological innovations,…

Insight into the Logistics Industry: CRM software for Transporters

Insight into the Logistics Industry: CRM software for Transporters

Managing customer relationships is synonymous with running a successful business, and hence the increasing demand for IT management systems. Customer Relationship Management (CRM) is a software, which not only proves to be vital for functioning of the organization, but it helps in learning about the nature and behavior of the customers which is necessary in assisting or trading with customers. What is the significance of CRM? Expanding a business needs skills, relationships and knowledge. When…

MOBILE CRM: THE NEW GAME IN TOWN

MOBILE CRM: THE NEW GAME IN TOWN

In the past several decades, if there is one phenomenon which can be described as a true game-changer which has revolutionized the lifestyle of people, it is undoubtedly the advent of mobile technology in the form of smartphones. Smartphones have changed the way people are using technology and accessing the internet. Therefore, having a responsive, reliable and an eye-catching mobile presence capable of engaging with their clients and delivering the right kind of solutions and…

Marketing Automation And CRM: Two Sides of a Coin

Marketing Automation And CRM: Two Sides of a Coin

From afar, marketing automation and customer relationship management (CRM) software appear to be one and the same. This is probably due the fact that the purpose of both these systems is business and revenue generation, through customer acquisition and retention. But, in reality, they both fulfil two distinct set of functions. It is a known fact that even the best CRM platforms fail to perform in the absence of a bucket of quality, organic leads. …

10 Major Benefits of Having a Sales CRM [INFOGRAPHIC]

10 Major Benefits of Having a Sales CRM [INFOGRAPHIC]

In your early days of business, you may encounter a few dizzying array of acronyms such as ROI, ARPU, CAC, NPV, LTV, MoM, etc. and there are just a few. One acronym that is particularly crucial for you is CRM. Simply put, Customer Relationship Management, a.k.a. CRM is a software that holds the potential of juggling all your sales tasks single handedly. You can keep a track of all the interactions with your prospects. All…

CRM is the key to unprecedented success, here’s why

CRM is the key to unprecedented success, here’s why

If you’re looking for perspectives to get to a “go” decision for adopting CRM or expanding its use at your company, here are five strategic findings that may help you: Distribution leaders are targeting increased sales productivity as a strategic priority for improving profitability. Adoption of CRM is supported by many practical benefits that are relevant to distributor sales models. CRM enables practical strategies for improving sales effectiveness such as developing value-selling skills, and better…

Kapture Mobile CRM: Giving your Business the Caffeine It Requires

Kapture Mobile CRM: Giving your Business the Caffeine It Requires

Customer relationship management or CRM is a hot market software, growing at a lightning-fast pace. According to Gartner, businesses are spending $12 billion every year on CRM systems. However, many businesses are still not leveraging it due to the involved difficulties. Fortunately, with CRM revolution, Mobile CRM came into existence. Software Advice Survey stated, “Nearly half of the CRM users access it from their smartphones and other 45% users access it from their devices”. Apparently,…

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