Pump-up Your Retargeting through Email Marketing: A Blessing for Marketers

Pump-up Your Retargeting through Email Marketing: A Blessing for Marketers

Marketing is responsible for business and as a marketer you are more likely to encounter tools and endless options that promise to help and offer enormous benefits. When paid tool and every other saving option seems to fail email marketing comes to rescue. In this infographic, we will talk about the Jackfruit of Retargeting: Email Marketing. In order to get on with this divine jackfruit, we first need to understand what email marketing actually is….

What are the brownie points of having Kapture as your CRM?

What are the brownie points of having Kapture as your CRM?

Customer data management is an integral part of building a business and also a relationship with the customers. So what does Kapture as a CRM offer to you that the other CRMs can’t? Let us show you the brownie points of having Kapture as your CRM and how we can help you better than others CRM’s can Analytics: Do you need to make a presentation to evaluate your company’s performance? No worries because we have…

A good “Customer relationship” is sacrosanct for any “business”

A good “Customer relationship” is sacrosanct for any “business”

It’s needless to say the current global business environment is ultra competitive, and all the players, big or small are suffering from lead encroachment and sale saturation. Well, it does not end there. Any serious business processes ingenuity in its own way, but what is the exclusivity in all this? Customer relationship management could very well be one of the most searched terms on google search engine. But do the people searching for an apt…

Psychology of closing more deals at your desk

Psychology of closing more deals at your desk

Inside sales is the art of closing deals at your desk. With the evolving technology and features, that offer most efficient protocols for inside sales, one thing that still stays basic to any kind of sales is convincing the customer. Understand that every buyer that you convince has a thought process and the key to hack that is, understanding the psychology behind it. So, science helps you close more deals and faster by understanding how…

Field Sales: Are you on the right track?

Field Sales: Are you on the right track?

If you have a business in hand, you’ve probably got a hundred things on mind. Well, we could help you with ninety of those problems with just one platform. When it comes to work that requires on-field transactions and interactions with customers, it is a nearly herculean task to manage everything all at once. Even for managers, managing their field sales reps can be very daunting. Kapture’s GPS integrated CRM makes field sales an organized…

CRM and Customer Experience: Improving Customer Relationships with a CRM Software

CRM and Customer Experience: Improving Customer Relationships with a CRM Software

Gone is the time when customer support was merely about calls being answered or a query cleared. Today, customer experience is building a relationship with the client to grow their trust in your services and expand your business. If there’s a white knight to help an organization reach new levels of customer experience, it is a CRM (Customer Relationship Management) tool. With a CRM software, interactions between the businesses and clients go beyond the “waiting”…

5 CRM Strategies to Help Your Business become a Content Marketing Leader

5 CRM Strategies to Help Your Business become a Content Marketing Leader

“Beyonce wasn’t made in a day” When it comes to marketing, we can learn a lot from Beyonce. This pop culture diva is an excellant example of how a superior product when supported by the right marketing strategy can promote the brand name to unparalleled dimensions and create an industry leader. Along with her global human appeal, her brand has grown majorly through carefully devised marketing strategies through her music, her public appearances, her interviews,…

How can customer data cause a pain in your business’s neck? And how can we help you relieve it?

How can customer data cause a pain in your business’s neck? And how can we help you relieve it?

Let’s start with the basics of customer data. What exactly is customer data? It is the information of the people who interact or want get involved in your business. And it is really important to have their information with you at all times? Yes, it is. This information is what will help you capture leads, form your database and build a relationship with them. They will purchase your services from you and.. well, make you…

What’s really customer problem solving approach based sales and why you absolutely need it?

What’s really customer problem solving approach based sales and why you absolutely need it?

The ‘customer problem solving’ approach is the latest addition to the group of impromptu buzzwords that gets thrown around in the sales and business settings. As a buzzword, it could get coupled with the other sales approaches turned into totally meaningless jargons such as Boil the ocean, Buy-ins etc. All the great concepts denoted by these buzzwords have been turned sour through being used as fillers in vacant conversations. The customer problem solving approach is…

Five Negotiation tactics to move the prospect from convinced to closed

Five Negotiation tactics to move the prospect from convinced to closed

You might be well aware that latter stages of sales funnels are most susceptible to sudden drop-offs in prospect numbers. Businesses report incremental drop-offs during the latter stages of sales process. Considering that your prospect had already taken an active interest and set apart large time blocks to process the information, you should consider the various options to bring down these times. There are two options to increase the number of closures. The first option…

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