Planning and Development
Optimize your marketing timelines by clearly laying out the target customer groups and their spheres of influence, including key opinion leaders (KOLs), physicians and medical institutions.
Accurately predict market demand for your drugs and medicines by analyzing your chemist’s purchase patterns, inventory cycles and your physician’s prescription patterns.
Drug market potential
Gauge customer perceptions on existing medicines and drugs, and modify your marketing and sales mix to perfectly suit your customers’ healthcare requirements.
Understand how your customers perceive your peers’ products with pharmaceutical planning, and come up with strategies within Kapture to reduce business wastage.
Reduce the preparation time of your marketing campaigns with better data management and analysis, easier team collaboration and a efficient implementation of marketing strategies.
Store your important information and metadata about your medicinal products, all under one roof. Kapdrive lets you easily recall and utilize this data from the palm of your hands.
Ensure maximum drug reach with proper planning and development, and tracking your representatives’ progress on a day-to-day basis. Impart proactive corrections in your activities with finer and granular control.
Create feedback cycles for all your products and services by collecting and recording physician and patient insight. Dynamically map out future trends by processing and incorporating these insights.