Plan out your target marketing medium or channel – whether it is focused on outdoor establishments or digital platforms – and create relevant content that fits cohesively with your campaign objectives. Segment your target market into different customer profiles and create templates for different scenarios such as for social, marketing or servicing purposes.
Once the content and the individual have been identified, it is now important to realize the importance of sending the message at the right time. Automatically send relevant content to your customers between a set number of days, regardless of their place in the customer lifecycle.
In the customer lifecycle, each individual must be targeted with different messages so as to maximize the chances of their conversion. Create relevant and informative messages and responses for acquired prospects, leads who have progressed through the sales funnel, successful conversion, etc. Sending marketing material after the conversion also enriches your customer’s experience and ensures a constant source of revenue for your business.
Engage with your potential customers on platforms such as Facebook and Twitter.
Incorporate live chat into your marketing mix and effectively cross-sell and up-sell your products.
Make use of the most prolific communication channel to market to a wide audience.
Capture relevant information from your customers with integrated web forms.