How to measure the ROI of your customer service?

How to measure the ROI of your customer service?

If you are a part of an established business, determining and maximizing the ROI is the guiding light towards making the right business decisions. The logic goes that a particular activity that generates the highest ROI should have the highest priority. In this sense, the sales and marketing departments are considered as the most valuable parts for most businesses. Usually, the customer service doesn’t figure in the primary ROI-generating activities. First of all, can you…

Three Email marketing best practices to prevent ending-up in the spam and promotions Folder

Three Email marketing best practices to prevent ending-up in the spam and promotions Folder

Undisputedly, most marketers consider email marketing as the most potent and useful tool in their toolkit. An email subscriber list could provide you with a steady stream of traffic, customer recognition and high value leads. But recently the email service providers like Gmail and Microsoft have increasingly limited the marketer’s ability to reach the audience through email marketing. This is done through stringent filters that divert non-specific emails to spam and promotions folder. Needless to…

CRM for small business: Generating higher business revenues with greater efficiency

CRM for small business: Generating higher business revenues with greater efficiency

Are you thinking about increasing your business profits? Well, I have a simple solution! Imagine that your business currently serves around 25 people. Now imagine that you are able to increase the number of customers to around 40 people/ day. Simple mathematics tells you that you have an immediate rise of revenue by 70%. If you follow this logic, you could increase your business profits by simply doing more. But this would possibly see your…

What’s the impact of customer support at influencing buying decisions?

What’s the impact of customer support at influencing buying decisions?

Today’s brands don’t command much recognizability where impulse purchase dominates the buying roster.This means that purchase rates have flat-lined or dipped for businesses that fail to innovate or make themselves look appealing. The present day customers are well-versed in utilizing their umpteen options. Customers frequently shift from one app to another, seeking their own best offers and discounts.This stands true for influencing buying decisions across the segments. This includes FMCG, Real estate, Hospitality etc. Additionally,…

Why your company needs an omni-channel marketing strategy

Why your company needs an omni-channel marketing strategy

How many internet-enabled devices can you recollect right now within 20 seconds. I’m sure that at any time of the day, this number would vary from one to five devices. As technology evolves, the multi-device capability gets embedded in our day to day life. For instance, 6 years ago, you wouldn’t ever imagine taking shopping decisions from your smartphone. The era of customer service has also taken a U-turn in the given circumstances. Today, it…

Why your college/university needs an education CRM software

Why your college/university needs an education CRM software

The field of education has frequently come under the impression that it hasn’t changed in the last 400 years. In the sametime period, even the flimisiest human activity has undergone unrecoganizable changes. But as critical as it, the educational system has the same desk-table protocols that have been established centuries ago… Very well, the situation is now rapidly changing and evolving! Higher Education Institutions (HEIs) are now experiencing drastic changes. Students are now more demanding…

Psychographic segmentation in B2B Industry. What’s, how’s and why’s?

Psychographic segmentation in B2B Industry. What’s, how’s and why’s?

  Are you good at spotting the ideal customer for your business? Do you understand their actual needs or how your product/service would improve their businesses? Well, let me explain why you need psychographic segmentation. As you send an email or piece of collateral to a dozen of different prospects, the same sales pitch could appeal to each of your prospects in a different fashion. You can attract maximum customer interest by understanding and satisfying…

Exceeding Expectations: Create Customer Delight with Customer Service CRM

Exceeding Expectations: Create Customer Delight with Customer Service CRM

Are you familiar with inbound marketing? If yes, then you must know the popular phrase – “attract, convert, close, delight.” All these four phases dictate the ability of the business or brand to go beyond set expectations. If you fail to do that, your voice will be swallowed-up by zillions of similar voices, all scrambling for a little bit of attention. Exceeding expectations through Inbound Marketing In Inbound marketing, you are basically trying to drive…

Starting a Company? Here’s How to Get Funding

Starting a Company? Here’s How to Get Funding

  This is a guest post written by Damien Justus. He is a freelance writer with a passion for business and technology. He writes primarily about technology trends in business, and anything else related.   After you’ve had your business idea and ironed out a solid business plan, you need to figure out how you’re going to fund your company. The funding method you choose can have significant effects on both your own financial future…

Create a better KPI Tracking System with Your Sales CRM Software

Create a better KPI Tracking System with Your Sales CRM Software

One of the major challenges for sales leadership in all businesses is accurately tracking the sales KPIs (Key Performance Indicators). Reviewing the “right” sales performance metrics lets sales managers determine which reps are struggling and in which domains they need training and help. For sales executives, the stress to bring in the revenue is much harder than what it was in the past.  Most organizations have some type of KPI tracking process, even if it’s as…

Feel free to ask
We don't bite

LET'S HAVE A CONVERSATION

  • Run your business from the palm of your hands
  • Have precise control over your sales activities
  • Provide continuous support after each product sale
Kapture CRM software is a user-friendly Customer Relationship Management software customizable for diverse needs of Real Estate, Banks, Hotels and FMCG industries. As integrated CRM Solutions it's also optimally suited as best CRM for small business. Get your first-choice CRM Software now !
Adjetter Media Network Pvt. Ltd ,#25, Vruddhi Complex,Leela Palace Road,Next To Sri Ayyappa Temple,
P.O. Box: 560008
Bangalore
Karnataka > Bangalore