5 CRM Strategies to Help Your Business become a Content Marketing Leader

5 CRM Strategies to Help Your Business become a Content Marketing Leader

“Beyonce wasn’t made in a day” When it comes to marketing, we can learn a lot from Beyonce. This pop culture diva is an excellant example of how a superior product when supported by the right marketing strategy can promote the brand name to unparalleled dimensions and create an industry leader. Along with her global human appeal, her brand has grown majorly through carefully devised marketing strategies through her music, her public appearances, her interviews,…

Top Retail Chain Management challenges and their solutions in 2017

Top Retail Chain Management challenges and their solutions in 2017

Are you stuck waiting for your competition to raise their prices so that you can follow the suit? How can you get the much needed competitive edge in the marketplace? These are just two of the many questions that an FMCG-oriented business gets asked on their quest for a greater competitive edge. If you stack-up all the potential problems, they would end-up running many feet high. When you fail to take the right decision, it…

How to measure the ROI of your customer service?

How to measure the ROI of your customer service?

If you are a part of an established business, determining and maximizing the ROI is the guiding light towards making the right business decisions. The logic goes that a particular activity that generates the highest ROI should have the highest priority. In this sense, the sales and marketing departments are considered as the most valuable parts for most businesses. Usually, the customer service doesn’t figure in the primary ROI-generating activities. First of all, can you…

Three Email marketing best practices to prevent ending-up in the spam and promotions Folder

Three Email marketing best practices to prevent ending-up in the spam and promotions Folder

Undisputedly, most marketers consider email marketing as the most potent and useful tool in their toolkit. An email subscriber list could provide you with a steady stream of traffic, customer recognition and high value leads. But recently the email service providers like Gmail and Microsoft have increasingly limited the marketer’s ability to reach the audience through email marketing. This is done through stringent filters that divert non-specific emails to spam and promotions folder. Needless to…

What’s the impact of customer support at influencing buying decisions?

What’s the impact of customer support at influencing buying decisions?

Today’s brands don’t command much recognizability where impulse purchase dominates the buying roster.This means that purchase rates have flat-lined or dipped for businesses that fail to innovate or make themselves look appealing. The present day customers are well-versed in utilizing their umpteen options. Customers frequently shift from one app to another, seeking their own best offers and discounts.This stands true for influencing buying decisions across the segments. This includes FMCG, Real estate, Hospitality etc. Additionally,…

Why your company needs an omni-channel marketing strategy

Why your company needs an omni-channel marketing strategy

How many internet-enabled devices can you recollect right now within 20 seconds. I’m sure that at any time of the day, this number would vary from one to five devices. As technology evolves, the multi-device capability gets embedded in our day to day life. For instance, 6 years ago, you wouldn’t ever imagine taking shopping decisions from your smartphone. The era of customer service has also taken a U-turn in the given circumstances. Today, it…

Psychographic segmentation in B2B Industry. What’s, how’s and why’s?

Psychographic segmentation in B2B Industry. What’s, how’s and why’s?

  Are you good at spotting the ideal customer for your business? Do you understand their actual needs or how your product/service would improve their businesses? Well, let me explain why you need psychographic segmentation. As you send an email or piece of collateral to a dozen of different prospects, the same sales pitch could appeal to each of your prospects in a different fashion. You can attract maximum customer interest by understanding and satisfying…

Exceeding Expectations: Create Customer Delight with Customer Service CRM

Exceeding Expectations: Create Customer Delight with Customer Service CRM

Are you familiar with inbound marketing? If yes, then you must know the popular phrase – “attract, convert, close, delight.” All these four phases dictate the ability of the business or brand to go beyond set expectations. If you fail to do that, your voice will be swallowed-up by zillions of similar voices, all scrambling for a little bit of attention. Exceeding expectations through Inbound Marketing In Inbound marketing, you are basically trying to drive…

Importance of CRM for Project Execution in Indian Real Estate Industry

Importance of CRM for Project Execution in Indian Real Estate Industry

  The Real Estate industry in India is ready to embrace the business automation system. Along with all business industries, Real Estate is also facing a tremendous turmoil and agents are continuously adopting new technologies to keep up with the increasing market demands. Indian real estate developers need to tweak their customer service strategies due to the following reasons: New rules and regulations in real estate industry Rising customers’ expectation Increasing competition With instant access…

Simplify and accelerate your marketing activities with Marketing CRM

Simplify and accelerate your marketing activities with Marketing CRM

We all love simpletons. We tend to believe that our simplest ideas are the most powerful. We also attach an element of truism to the simplicity. But in the last couple of years, the marketing have been genuinely taken-on to the opposite direction. It has transformed itself into a highly complex activity that needs sophistication and market intelligence. You also need to balance your budgeting and marketing requirements. You need to progressively put more and…

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