An Issue Tracking System will impact and improve your business. Here’s how?

An Issue Tracking System will impact and improve your business. Here’s how?

In the present-day service economy, the customer opinions and online reviews dictate your business success. It can mould or obliterate your prospects ‘first-impression-of-your-business.’ Now consider this. Before a purchase, your customers are likely to do a Google search in your business name or research on an online industry review aggregator platform. Having to deliver a positive impression at this stage could be the single-most important part in your conversion funnel. This can only mean one…

What we learned about shifting success in B2C Industry to B2B industry?

What we learned about shifting success in B2C Industry to B2B industry?

Businesses consider the B2B and B2C to be completely non-related and isolated marketplaces. Business people who had success in making the switch are the misnomers of our generation. This will lead to a few pressing questions! Can we consider the B2B and B2C to be entirely two different markets? Are they both governed by entirely different marketing tactics? Does B2B and B2C customers have entirely different mindsets? Will the success in B2B necessarily equip you…

Marketing automation Benefits: Beating the big marketing budget with a smart marketing process

Marketing automation Benefits: Beating the big marketing budget with a smart marketing process

As per Gartner research, companies globally kept aside 12% of their total revenue on their marketing budgets in 2016. If you consider the trend, the numbers are all-set to increase incrementally in the coming years. If you don’t have the biggest marketing budget, you are sure to struggle against the big fishes in your industry. Yes, I’m talking about global conglomerates like Google, Amazon, Expedia, E bay etc. In this place, you should have a…

How to increase your Team productivity with CRM software?

How to increase your Team productivity with CRM software?

  Often, any effort to increase the team productivity is met with dubious consent. Having to monitor and increase productivity is much dreaded activity on both sides of the table. Both the employees and management have grown to think that it may undermine their working relationship. The management’s take is that a stringent monitoring process could cause a potential leak of employee trust. From the employee perspective, it’s trying to force ‘management policing’ into their…

Six Emphatic ways to increase your Lead Prospecting Empathy

Six Emphatic ways to increase your Lead Prospecting Empathy

It’s a basic human experience get stuck in repeat-mode if you are doing the same things again and again. Gradually, the repetitive process will become second nature and you will begin carrying it out in a robotic manner. This means that your daily work will start requiring less deliberate thinking. Consequently your interactions will carry lesser empathy and understanding of your customers. This stands particularly true with the ultra-competitive lead prospecting process. A more empathetic…

Don’t stop with Big Data; what about big Insights?

Don’t stop with Big Data; what about big Insights?

  Big data is the present-day fever among business people and marketers. Big data is considered to be the spoke-and-wheel in the current business landscape. It’s widely held that collecting and leveraging big data will lead your business towards the true north. Among all the agog for big data, you could quite possibly end-up forgetting the due limitations of data. Even as the big data could fuel and give extra mileage to your business, having…

Four aspects of Mobile CRM that will positively impact your Business Productivity

Four aspects of Mobile CRM that will positively impact your Business Productivity

  If you are still in two minds about turning your business into mobile-centric model, let us present you the facts that will stare you right in the eyes. Approximately, 2.8 billion people reached out and connected through their mobile devices in the last year alone. With the expectation of incremental growth in near future, mobile customer relationships is going to take a more pivotal place for businesses. From the perspective of business, this dynamics…

Hospitality CRM Solutions: How to get repeat visitors without Compromising on Profit Margins

Hospitality CRM Solutions: How to get repeat visitors without Compromising on Profit Margins

In the present hospitality industry, you can see an ongoing tug of war between the number of visitors and profit margin.If you are willing to shave-off your profit margin, you can witness an immediate boost in your spot bookings and vice versa….. But only that regularly shaving-off your profit margins can’t be a business strategy. The hospitality CRM solution enables you to be closer to your customers and have a steady stream of return bookings….

Five Crucial Lead Management metrics to improve your Lead Acquisition

Five Crucial Lead Management metrics to improve your Lead Acquisition

In most businesses, the marketing, lead processing and sales departments essentially work as separate teams in their own closed cocoons. The lack of communication means that the entire lead management process gets limited into incomplete metrics such as number of leads rather than quality of prospects or probability of conversions. But then, how can you evaluate your lead acquisition performance. In this situation, you actually need on-the-money lead management metrics that could draw an accurate…

Google LaunchPad Accelerator programme Elevates Kapture CRM into the Start-up Community Spotlight

Google LaunchPad Accelerator programme Elevates Kapture CRM into the Start-up Community Spotlight

We all love pats and accolades. If the love comes from someone revered, the cloud nine instantly gets much higher and sweeter. When the new hit us that Kapture CRM has been selected to be part of the 3rd Google Launchpad accelerator programme, we were totally engulfed by this exact overwhelming sense. We felt like being swept from our feet, cradled for our achievements and then taken to the global startup spotlight. In case you…

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