How Inefficient FMCG Distribution Slows down your Business and Ways to prevent it?

How Inefficient FMCG Distribution Slows down your Business and Ways to prevent it?

FMCG done right could be one of the most profitable businesses; but it can also quickly turn to losses as you primarily handling perishable goods with limited shelf life. If you fail to move your goods efficiently or products reaches destination late, your label may no longer carry its best appeal. Moreover, the best shelf space could be already taken by competitor product, relegating your products to receive lesser eyeballs and attention. An Inefficient distribution system…

Utilize CRM intelligence for Sharper Market Performance: CRM Lessons

Utilize CRM intelligence for Sharper Market Performance: CRM Lessons

A competitive marketplace needs a continuous investment in marketing and other related activities. When there are umpteen ways to spend your money, making the right intelligent choices can go a long way of deciding your business proceedings. At situation, you can easily set-forth your spending decisions based on primary impulses, which could be more often wrong than right. A CRM Solution gives you an effective way of spending your money rather than being dependent on…

7 Hurdles for Meeting Project completion Deadlines and ways to overcome them

7 Hurdles for Meeting Project completion Deadlines and ways to overcome them

In a Competitive industry, a product or service delivered late is equivalent to being undelivered. If you are looking forward to long-standing client relationships, your business needs to set clear completion dates and maintain strict adherence to those dates. When the committed dates are a key factor in winning new projects, project managers can be tempted to set relatively improbable dates, counting on the ability to later iterate these dates or push the employees to…

Start Targeted Spending through a Step-by-Step Campaign Assessment: CRM Lessons

Start Targeted Spending through a Step-by-Step Campaign Assessment: CRM Lessons

An expanding and disconnected market requires targeted marketing. Every marketer wants to run that perfectly targeted campaign that gets maximum conversion within a given budget. But the truth differs significantly. A business should ideally start by focusing on a certain audience characteristic. This could be an audience group, age range, specific taste, belief etc. A business shouldn’t be generally focusing on a single audience characteristic. An ideal audience group may require a single or a…

Why CRM is the Practical Business Productivity Tool that your Business Actually Need?

Why CRM is the Practical Business Productivity Tool that your Business Actually Need?

Tools + Process+ Employees = Productivity Productivity is one of the key metrics for modern employee evaluation processes. While it could be a great generic tool for motivating your employees, there are certainly better ways for getting more done in less time. Ideally an increased Productivity should come from better tools combined with sharper processes that equip motivated employees. For a Growing business, productivity is the most frequently used buzzword; a word that employees look…

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